by Pauline Wallin, Ph.D. | May 20, 2023 | Business matters, Marketing, Niches, Practice development
One way to be viewed as an expert is to specialize in helping particular types of people - in other words, a niche. People can be differentiated by various characteristics. For example: Demographics - People of a specific age range, occupation type, marital status,...
by Pauline Wallin, Ph.D. | May 10, 2023 | Marketing, Public education
May is Mental Health Awareness Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health...
by Pauline Wallin, Ph.D. | Apr 1, 2023 | Business matters
Are you thinking of closing your solo practice? The more lead time you allow, the smoother will be the transition, for both you and your clients/patients. You need to consider ethics, business issues, and laws. Ethical considerations What is the plan for your existing...
by Pauline Wallin, Ph.D. | Feb 18, 2023 | Marketing, Presentations, Public education, Public speaking, Research, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
by Pauline Wallin, Ph.D. | Jan 14, 2023 | Business matters, Office procedures, Self-care
Sometimes running a mental health practice feels like you're the circus guy who keeps plates spinning on poles. There's a lot to attend to, and just when everything seems to be running smoothly, a situation comes up, either at work or in your personal life, that...
