by Pauline Wallin, Ph.D. | Apr 26, 2019 | Business matters, Ethics
A question that comes up frequently in our consultations with mental health professionals: "I'm thinking of bringing another clinician into my practice. I can't afford to pay a full-time salary. Some of my colleagues who run group practices get a percentage of each...
by Pauline Wallin, Ph.D. | Apr 6, 2019 | Blogging, Marketing, Writing
JK Rowling's personal story is familiar to most: As a struggling single parent who had left an abusive husband, she turned to writing for solace. Her first Harry Potter book (which took several years to write) was rejected by a dozen publishers until a small publisher...
by Pauline Wallin, Ph.D. | Mar 21, 2019 | Ideas, Public education, Research, searching
You know that your local public library has books. But you may not be aware of the myriad other resources and services offered - all free for cardholders. Most public libraries have websites where you can borrow ebooks and audiobooks - including current bestsellers -...
by Pauline Wallin, Ph.D. | Mar 10, 2019 | Marketing, Practice development
From the questions I hear about marketing it seems that most mental health professionals ask: "What are the best marketing techniques and methods?" That's the wrong question to start with. You wouldn't ask that question about mental health services. In order to...
by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education
With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
