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Using Social Media in Your Marketing

Using Social Media in Your Marketing

by Pauline Wallin, Ph.D. | Oct 30, 2021 | Advertising, Business matters, Marketing, Social media

Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
Writing and Speaking About Mental Health – Ethical and Effective Marketing Strategies

Writing and Speaking About Mental Health – Ethical and Effective Marketing Strategies

by Pauline Wallin, Ph.D. | Sep 11, 2021 | Advertising, Blogging, Marketing, Presentations, Writing

Educating the general public about mental health via writing and speaking are ethical and effective marketing strategies. They provide helpful information that people can apply in their daily lives. They don't feel like sales pitches, either to you or to your...
Seven Ways To Increase Referrals

Seven Ways To Increase Referrals

by Pauline Wallin, Ph.D. | Jul 3, 2020 | Advertising, Business matters, Marketing

Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...
Five Myths & Facts About Marketing Your Practice

Five Myths & Facts About Marketing Your Practice

by Pauline Wallin, Ph.D. | Jul 6, 2019 | Advertising, Ethics, Marketing

Are you overly cautious in marketing your practice? Of course, you don't want to do anything unethical, but in your cautiousness, you may be undermining your ability to compete in the marketplace. None of the ethics codes of the major mental health professions...
6 ways to  Improve Your Google Ranking with SEO

6 ways to Improve Your Google Ranking with SEO

by Pauline Wallin, Ph.D. | Feb 2, 2019 | Advertising, Blogging, Business matters, Marketing, searching

SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...

What’s in it for me: A key factor in marketing

by Pauline Wallin, Ph.D. | Sep 22, 2018 | Advertising, Marketing

In the field of marketing there's a saying that everyone's favorite radio station is WII-FM: "What's in it For Me?" "Me" refers to each person who receives your marketing or advertising message. People pay closer attention to what they read, hear or see, when the...
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