by Pauline Wallin, Ph.D. | Sep 9, 2018 | Advertising, Marketing, Networking
If you want to increase referrals, you need to be visible in your community. Here's a brief summary of how potential clients and referral sources learn about you and your services, along with some tips to build your reputation. 1. Advertising Online directory...
by Pauline Wallin, Ph.D. | May 18, 2018 | Advertising, Business matters, Marketing, Networking
Are business cards still necessary? When people want to contact us, most will look us up online or check their electronic address book. It's true that business cards (and the Rolodexes to house them in) are no longer the best way to organize contact information....
by Pauline Wallin, Ph.D. | Apr 10, 2016 | Advertising, Marketing
Did you know that it used to be illegal for professionals to promote themselves through advertising and marketing? This changed in 1977 when the U.S. Supreme Court (Bates v. State Bar of Arizona) ruled that banning such activities violated the right to free speech....
by Pauline Wallin, Ph.D. | Nov 8, 2015 | Advertising, Marketing, Research, searching
I used to think that when you enter keywords into Google's search box, Google then scours the entire Internet to come up with your search results. But that's not how it works. Search engines continuously gather information from the Web and index it on their own...
by Pauline Wallin, Ph.D. | Oct 17, 2014 | Advertising, Business matters, Marketing
Simply put, the best way to advertise is the one that produces results. Of course, you can't predict with certainty whether your advertising will produce results. However, you can stack the odds in your favor if you target your ad to the right people, in the right...
by Pauline Wallin, Ph.D. | Aug 6, 2014 | Advertising, Marketing
Are you listed in Google My Business (formerly Google Places for Business)? If not, you're missing an opportunity to be found when someone searches for a mental health professional in your geographical area. Most local searches on Google display a map at or near the...
