support@thepracticeinstitute.com
  • Join TPI
  • Members sign-in
  • TPI Blog
  • About TPI
  • TPI Shop
    • APA CEUs
    • Consultation, Workshops, Home Study
    • Interviews with Authors and Experts – Clinical
    • Interviews with Authors and Experts – Practice Building
    • TPI Press
The Practice Institute
  • Home
  • Members Area
    • Members Welcome Page
    • Business & Marketing Tidbits
    • Starting in Practice
    • Creating a Niche Practice
    • Marketing My Practice
    • Practice Management
    • Clinical Info
    • Sample Forms and Other Info
    • Member Discounts
    • Exclusive offer for TPI members
  • Resources
    • Exclusive Interviews with Authors & Experts
    • Ethical Marketing – Home Study
    • Private Practice 101 – Home Study
    • Free Resources
    • Practice Analysis
    • Links You Might Need
    • Free Government Resources
    • Search Tips and Tricks for Finding Quality Content
  • TPI Events
  • TPI Press
Select Page

Where Your Referrals Come From

by Pauline Wallin, Ph.D. | Sep 9, 2018 | Advertising, Marketing, Networking

If you want to increase referrals, you need to be visible in your community. Here's a brief summary of how potential clients and referral sources learn about you and your services, along with some tips to build your reputation. 1. Advertising Online directory...

Business cards – Versatile and inexpensive marketing tools

by Pauline Wallin, Ph.D. | May 18, 2018 | Advertising, Business matters, Marketing, Networking

Are business cards still necessary? When people want to contact us, most will look us up online or check their electronic address book. It's true that business cards (and the Rolodexes to house them in) are no longer the best way to organize contact information....

Six Misconceptions About Marketing

by Pauline Wallin, Ph.D. | Apr 10, 2016 | Advertising, Marketing

Did you know that it used to be illegal for professionals to promote themselves through advertising and marketing? This changed in 1977 when the U.S. Supreme Court (Bates v. State Bar of Arizona) ruled that banning such activities violated the right to free speech....

Match Your Online Content to What People Are Searching For

by Pauline Wallin, Ph.D. | Nov 8, 2015 | Advertising, Marketing, Research, searching

I used to think that when you enter keywords into Google's search box, Google then scours the entire Internet to come up with your search results. But that's not how it works. Search engines continuously gather information from the Web and index it on their own...

What’s the Best Way to Advertise?

by Pauline Wallin, Ph.D. | Oct 17, 2014 | Advertising, Business matters, Marketing

Simply put, the best way to advertise is the one that produces results. Of course, you can't predict with certainty whether your advertising will produce results. However, you can stack the odds in your favor if you target your ad to the right people, in the right...

An Easy Way to Show Up on the First Page of Search Results

by Pauline Wallin, Ph.D. | Aug 6, 2014 | Advertising, Marketing

Are you listed in Google My Business (formerly Google Places for Business)? If not, you're missing an opportunity to be found when someone searches for a mental health professional in your geographical area. Most local searches on Google display a map at or near the...
« Older Entries
Next Entries »

This week’s business tip and events

Members - Enter here. (You must be logged into the site.)

Don’t miss out on free TPI interviews with authors & experts

Sign up here to get email notifications of upcoming free interviews & other events. We promise not to spam!

Free weekly business tips via email

Sign up here to get a new tip each week on the business of practice.

Special TPI Links

  • Members – This week at TPI
  • Events Sign-up
  • FAQs
  • About TPI
  • Ask TPI
  • TPI Policies
  • Contact us
  • Change your payment details
  • Cancel Your TPI membership

Recent TPI Blog Posts

  • A Different Idea for Niche Marketing: Maslow’s Hierarchy
  • Why Participate in Mental Health Awareness Month?
  • Closing your solo practice? Details to address.
  • Free Content From US Government For Your Website, Handouts and More
  • Spinning Too Many Plates is Stressful and Can Lead to Burnout

Practice Blog Archives

Subscribe

  • Twitter
  • LinkedIn
  • Facebook
  • RSS Feed
  • RSS Feed for Posts