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Writing and Speaking About Mental Health – Ethical and Effective Marketing Strategies

Writing and Speaking About Mental Health – Ethical and Effective Marketing Strategies

by Pauline Wallin, Ph.D. | Sep 11, 2021 | Advertising, Blogging, Marketing, Presentations, Writing

Educating the general public about mental health via writing and speaking are ethical and effective marketing strategies. They provide helpful information that people can apply in their daily lives. They don't feel like sales pitches, either to you or to your...
Spread the Word About Mental Health

Spread the Word About Mental Health

by Pauline Wallin, Ph.D. | Apr 24, 2021 | Blogging, Ideas, Presentations, Public education, Public speaking, Social media, Writing

May is Mental Health Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health professionals in...
Videos on your site encourage people to stay a bit longer

Videos on your site encourage people to stay a bit longer

by Pauline Wallin, Ph.D. | Mar 27, 2021 | Blogging, Marketing, Public education

One of the easiest ways to encourage visitors to stay a little longer on your website or blog is to include videos. You don't have to create them yourself. You can stream relevant videos from sites such as TED.com and Youtube by simply copying the "Embed code" from...
Stay Professionally Productive and Visible During the Pandemic

Stay Professionally Productive and Visible During the Pandemic

by Pauline Wallin, Ph.D. | Mar 29, 2020 | Blogging, Business matters, Practice development, Productivity

As the COVID-19 pandemic has intensified, we've been practicing mass social distancing for only a couple of weeks. Doesn't it feel much longer than that? It may be partly explained by the oddball effect due to the disruption of our normal daily activities. As we...
Time Your Writing to Current Events and Calendar Observances

Time Your Writing to Current Events and Calendar Observances

by Pauline Wallin, Ph.D. | Mar 7, 2020 | Blogging, Marketing, Presentations, Social media, Writing

For maximum exposure when writing an article or blog post for the public, time it so that it coincides with current events or with national holidays and observances. Since there is media coverage at these times, more people will be paying attention. Write in response...
Give Focused Advice on Holiday Stress

Give Focused Advice on Holiday Stress

by Pauline Wallin, Ph.D. | Nov 30, 2019 | Blogging, Marketing, Presentations, Public education, Writing

Can you give insights and tips on managing stress? Of course you can. And this is the ideal time to do so, as "holiday stress" themes are on the minds of the general public and the news media. Writing and speaking about holiday stress is a solid and ethical marketing...
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