by Pauline Wallin, Ph.D. | Apr 6, 2019 | Blogging, Marketing, Writing
JK Rowling's personal story is familiar to most: As a struggling single parent who had left an abusive husband, she turned to writing for solace. Her first Harry Potter book (which took several years to write) was rejected by a dozen publishers until a small publisher...
by Pauline Wallin, Ph.D. | Feb 2, 2019 | Advertising, Blogging, Business matters, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
by Pauline Wallin, Ph.D. | Apr 11, 2018 | Blogging, Marketing, Networking, Presentations, Public education, Social media, Writing
Every May since 1949, the US has observed Mental Health Awareness month. You will probably read and hear public service announcements about it, and your local community may sponsor events such as screenings, 10k runs and walks. This is an ideal time for you to blog...
by Pauline Wallin, Ph.D. | Feb 15, 2017 | Blogging, Marketing, Presentations, Public education, Writing
Part of your outreach and marketing should include public education in the form of articles, blog posts, fact sheets, tips sheets and presentations. Of course, you want them to be accurate and current. If you apply a few advanced search techniques, it's not hard to...
by Pauline Wallin, Ph.D. | Dec 29, 2016 | Blogging, Marketing, Networking, Web content, Writing
There are many ways to be found online, including social media, Google My Business and more. But being found in a Google search is just the first step in attracting potential clients and referral sources. You also want them to get to know about you and your practice,...
by Pauline Wallin, Ph.D. | Mar 23, 2016 | Blogging, Presentations, Productivity, Public education, searching, Web content, Writing
Back in December 2012 on this blog I posted some tips on how to find free images online. It's time for an update... Why use images? Images not only make your website, social media posts, slide presentations and handouts more attractive; they also help create a mood...
