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Writing to build your expert platform

Writing to build your expert platform

by Pauline Wallin, Ph.D. | Apr 6, 2019 | Blogging, Marketing, Writing

JK Rowling's personal story is familiar to most: As a struggling single parent who had left an abusive husband, she turned to writing for solace. Her first Harry Potter book (which took several years to write) was rejected by a dozen publishers until a small publisher...
6 ways to  Improve Your Google Ranking with SEO

6 ways to Improve Your Google Ranking with SEO

by Pauline Wallin, Ph.D. | Feb 2, 2019 | Advertising, Blogging, Business matters, Marketing, searching

SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...

Help Put the Spotlight on Mental Health

by Pauline Wallin, Ph.D. | Apr 11, 2018 | Blogging, Marketing, Networking, Presentations, Public education, Social media, Writing

Every May since 1949, the US has observed Mental Health Awareness month. You will probably read and hear public service announcements about it, and your local community may sponsor events such as screenings, 10k runs and walks. This is an ideal time for you to blog...

Be Mindful of Copyright When Using Online Content

by Pauline Wallin, Ph.D. | Feb 15, 2017 | Blogging, Marketing, Presentations, Public education, Writing

Part of your outreach and marketing should include public education in the form of articles, blog posts, fact sheets, tips sheets and presentations. Of course, you want them to be accurate and current. If you apply a few advanced search techniques, it's not hard to...

Why You Need a Website, Even If You Have Web Presence Elsewhere

by Pauline Wallin, Ph.D. | Dec 29, 2016 | Blogging, Marketing, Networking, Web content, Writing

There are many ways to be found online, including social media, Google My Business and more. But being found in a Google search is just the first step in attracting potential clients and referral sources. You also want them to get to know about you and your practice,...

How to find free AND legal images online

by Pauline Wallin, Ph.D. | Mar 23, 2016 | Blogging, Presentations, Productivity, Public education, searching, Web content, Writing

Back in December 2012 on this blog I posted some tips on how to find free images online. It's time for an update... Why use images? Images not only make your website, social media posts, slide presentations and handouts more attractive; they also help create a mood...
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