by Pauline Wallin, Ph.D. | Apr 6, 2019 | Blogging, Marketing, Writing
JK Rowling's personal story is familiar to most: As a struggling single parent who had left an abusive husband, she turned to writing for solace. Her first Harry Potter book (which took several years to write) was rejected by a dozen publishers until a small publisher...
by Pauline Wallin, Ph.D. | Feb 2, 2019 | Advertising, Blogging, Business matters, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
by Pauline Wallin, Ph.D. | Dec 16, 2018 | Blogging, Marketing, Public education, Web content
When people visit your website or blog, it is usually because they found you via online search, or someone recommended that they check you out. The longer they stay on your website, the more likely they will contact you or recommend your services if they or their...
by Pauline Wallin, Ph.D. | Apr 11, 2018 | Blogging, Marketing, Networking, Presentations, Public education, Social media, Writing
Every May since 1949, the US has observed Mental Health Awareness month. You will probably read and hear public service announcements about it, and your local community may sponsor events such as screenings, 10k runs and walks. This is an ideal time for you to blog...
by Pauline Wallin, Ph.D. | Mar 17, 2018 | Blogging, Marketing, Presentations, Public education, searching, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
by Pauline Wallin, Ph.D. | Feb 15, 2017 | Blogging, Marketing, Presentations, Public education, Writing
Part of your outreach and marketing should include public education in the form of articles, blog posts, fact sheets, tips sheets and presentations. Of course, you want them to be accurate and current. If you apply a few advanced search techniques, it's not hard to...
