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Why you need a business plan

Why you need a business plan

by Pauline Wallin, Ph.D. | Apr 16, 2022 | Business matters, Practice development

Back in grad school the path to success was laid out for us. We were given a curriculum and syllabus, which outlined what we had to learn and in what order. Good grades were pretty much guaranteed by simply mastering the material. In actual clinical practice there is...
Employment arrangements: When 50% is greater than 70%

Employment arrangements: When 50% is greater than 70%

by Pauline Wallin, Ph.D. | Mar 19, 2022 | Business matters

Recently posted on a mental health clinicians' online forum (reworded here for anonymity): "I've been thinking about going into private practice, and have talked to a couple of practice owners about working for them. One of them will pay me 50% of my receipts, and the...
Employee vs self-employed: Are the tradeoffs worth it?

Employee vs self-employed: Are the tradeoffs worth it?

by Pauline Wallin, Ph.D. | Feb 6, 2022 | Business matters, Professional development

The perks of being your own boss include freedom to set your own hours and fees, to take time off whenever you want, and to make decisions about what type of professional work you want (and don't want) to do. Whether you own a practice or work as an independent...
Using Social Media in Your Marketing

Using Social Media in Your Marketing

by Pauline Wallin, Ph.D. | Oct 30, 2021 | Advertising, Business matters, Marketing, Social media

Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
Too many referrals? Consider adding a clinician to your practice

Too many referrals? Consider adding a clinician to your practice

by Pauline Wallin, Ph.D. | Aug 6, 2021 | Business matters, Practice development

A few weeks ago, the New York Times ran an article titled, "Nobody Has Openings: Mental Health Providers Struggle to Meet Demand." In many areas, the demand for mental health services (especially for in-network therapists) has far exceeded supply. Clinicians report...

Comparing Solo and Group Practice

by Pauline Wallin, Ph.D. | Jul 10, 2021 | Business matters, Practice development

There's no "best way" to be in private practice. But depending on your goals, your life style, your personality and other factors, you may find that solo practice suits you more than group practice, or vice versa. The table below summarizes the main differences:...
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