by Pauline Wallin, Ph.D. | May 20, 2023 | Business matters, Marketing, Niches, Practice development
One way to be viewed as an expert is to specialize in helping particular types of people - in other words, a niche. People can be differentiated by various characteristics. For example: Demographics - People of a specific age range, occupation type, marital status,...
by Pauline Wallin, Ph.D. | May 10, 2023 | Marketing, Public education
May is Mental Health Awareness Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health...
by Pauline Wallin, Ph.D. | Feb 18, 2023 | Marketing, Presentations, Public education, Public speaking, Research, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
by Pauline Wallin, Ph.D. | Oct 29, 2022 | Marketing, Networking
When people ask, “What do you do for a living?” how do you answer? If you simply reply, “I’m a psychologist” or "I'm a therapist," you’re missing a valuable opportunity to market yourself and increase referrals. Next time you introduce yourself to someone, be...
by Pauline Wallin, Ph.D. | Oct 8, 2022 | Marketing, Presentations, Public speaking, Web content, Writing
Halloween is not typically associated with mental health issues. Nobody talks about "Halloween blues," or family conflicts around Halloween. Nevertheless, as Halloween is observed in most communities, this is a great time for you to line up interviews with local news...
by Pauline Wallin, Ph.D. | Dec 18, 2021 | Marketing
Are you listed in GoogleMyBusiness? It's free, and all you need is a Google account. Your practice will show up in a Google search, even if you don't have a website. You can list your location, office hours, practice description, insurance plans you work with, and...
