by Pauline Wallin, Ph.D. | Oct 17, 2020 | Marketing, Networking, Web content, Writing
One of the best ways to demonstrate your expertise is to give sound, practical advice that would apply to large segments of the general public. In addition to handouts like tips sheets and fact sheets, you can answer people's questions on social media platforms,...
by Pauline Wallin, Ph.D. | Oct 1, 2019 | Networking, Practice development
In private practice, it's advantageous to have collaborative relationships with other professionals. Your mutual clients benefit from collaboration on their treatment and progress. You also benefit, because over time, you and the professionals you collaborate with can...
by Pauline Wallin, Ph.D. | Sep 9, 2018 | Advertising, Marketing, Networking
If you want to increase referrals, you need to be visible in your community. Here's a brief summary of how potential clients and referral sources learn about you and your services, along with some tips to build your reputation. 1. Advertising Online directory...
by Pauline Wallin, Ph.D. | Jul 28, 2018 | Marketing, Networking, Practice development
“80% of success is just showing up.” – Woody Allen To paraphrase Woody Allen, “80% of success in marketing is just showing up.” Is there research evidence for this figure? Probably not. But we know for sure that marketing is all about cultivating relationships with...
by Pauline Wallin, Ph.D. | May 18, 2018 | Advertising, Business matters, Marketing, Networking
Are business cards still necessary? When people want to contact us, most will look us up online or check their electronic address book. It's true that business cards (and the Rolodexes to house them in) are no longer the best way to organize contact information....
by Pauline Wallin, Ph.D. | Apr 11, 2018 | Blogging, Marketing, Networking, Presentations, Public education, Social media, Writing
Every May since 1949, the US has observed Mental Health Awareness month. You will probably read and hear public service announcements about it, and your local community may sponsor events such as screenings, 10k runs and walks. This is an ideal time for you to blog...
