by Pauline Wallin, Ph.D. | Dec 29, 2016 | Blogging, Marketing, Networking, Web content, Writing
There are many ways to be found online, including social media, Google My Business and more. But being found in a Google search is just the first step in attracting potential clients and referral sources. You also want them to get to know about you and your practice,...
by Pauline Wallin, Ph.D. | Oct 13, 2015 | Marketing, Networking
Online social networking is touted as a great form of marketing. It's inexpensive, easy, and has the potential to reach thousands, or even millions of people. And you can do it all from home at any time that's convenient. But how many people have contacted you for an...
by Pauline Wallin, Ph.D. | Mar 8, 2015 | Networking, Presentations, Writing
Recent news about the ACE (Adverse Childhood Experiences) study, which collected data on more than 17,000 HMO members over 15 years ago, brings to light the impact of childhood trauma and family dysfunction on later emergence of serious problems - medical,...
by Pauline Wallin, Ph.D. | Jan 25, 2015 | Business matters, Ideas, Networking, Professional development
Listservs, forums and other discussion groups are great vehicles for asking questions and getting answers from the professional community. In my 20 years of participating in online discussions, I have learned a lot from my colleagues - both in response to my own...
by Pauline Wallin, Ph.D. | Sep 16, 2014 | Marketing, Networking
Getting established professionally in a new community can be daunting. From the outside, it may seem that all the physicians, attorneys, agencies and other gate keepers have long-standing referral relationships with other mental health professionals, and that you...
