by Pauline Wallin, Ph.D. | Sep 11, 2021 | Advertising, Blogging, Marketing, Presentations, Writing
Educating the general public about mental health via writing and speaking are ethical and effective marketing strategies. They provide helpful information that people can apply in their daily lives. They don't feel like sales pitches, either to you or to your...
by Pauline Wallin, Ph.D. | Apr 24, 2021 | Blogging, Ideas, Presentations, Public education, Public speaking, Social media, Writing
May is Mental Health Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health professionals in...
by Pauline Wallin, Ph.D. | Mar 7, 2020 | Blogging, Marketing, Presentations, Social media, Writing
For maximum exposure when writing an article or blog post for the public, time it so that it coincides with current events or with national holidays and observances. Since there is media coverage at these times, more people will be paying attention. Write in response...
by Pauline Wallin, Ph.D. | Nov 30, 2019 | Blogging, Marketing, Presentations, Public education, Writing
Can you give insights and tips on managing stress? Of course you can. And this is the ideal time to do so, as "holiday stress" themes are on the minds of the general public and the news media. Writing and speaking about holiday stress is a solid and ethical marketing...
by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education
With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
by Pauline Wallin, Ph.D. | Jun 24, 2018 | Presentations
I recently returned from a professional conference, where I sat through over two dozen hours of Powerpoint presentations. It was obvious that my colleagues were knowledgeable and well-prepared. However, from an audience member's point of view, many of the presenters...
