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Free Content From US Government For Your Website, Handouts and More

Free Content From US Government For Your Website, Handouts and More

by Pauline Wallin, Ph.D. | Feb 18, 2023 | Marketing, Presentations, Public education, Public speaking, Research, Web content, Writing

If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
Spread the Word About Mental Health

Spread the Word About Mental Health

by Pauline Wallin, Ph.D. | Apr 24, 2021 | Blogging, Ideas, Presentations, Public education, Public speaking, Social media, Writing

May is Mental Health Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health professionals in...
Videos on your site encourage people to stay a bit longer

Videos on your site encourage people to stay a bit longer

by Pauline Wallin, Ph.D. | Mar 27, 2021 | Blogging, Marketing, Public education

One of the easiest ways to encourage visitors to stay a little longer on your website or blog is to include videos. You don't have to create them yourself. You can stream relevant videos from sites such as TED.com and Youtube by simply copying the "Embed code" from...
Use Video to Promote Your Practice

Use Video to Promote Your Practice

by Pauline Wallin, Ph.D. | May 19, 2020 | Business matters, Marketing, Public education

Teletherapy, which many of us had initially considered as a temporary measure during the pandemic lockdown, is probably here to stay. As more people utilize teletherapy, and as more insurers continue to pay for for the service, it will become part of mainstream health...
Give Focused Advice on Holiday Stress

Give Focused Advice on Holiday Stress

by Pauline Wallin, Ph.D. | Nov 30, 2019 | Blogging, Marketing, Presentations, Public education, Writing

Can you give insights and tips on managing stress? Of course you can. And this is the ideal time to do so, as "holiday stress" themes are on the minds of the general public and the news media. Writing and speaking about holiday stress is a solid and ethical marketing...
Speaking for free? Negotiate perks.

Speaking for free? Negotiate perks.

by Pauline Wallin, Ph.D. | Jul 20, 2019 | Marketing, Public education, Public speaking

Giving free presentations to various groups in your community is one of the best forms of marketing. For each talk, you have the attention of a self-selected audience of people who are interested in what you have to say. Some of them may later contact you for...
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