by Pauline Wallin, Ph.D. | Nov 30, 2019 | Blogging, Marketing, Presentations, Public education, Writing
Can you give insights and tips on managing stress? Of course you can. And this is the ideal time to do so, as "holiday stress" themes are on the minds of the general public and the news media. Writing and speaking about holiday stress is a solid and ethical marketing...
by Pauline Wallin, Ph.D. | Aug 27, 2019 | Blogging, Marketing, Public education
One of the easiest ways to encourage visitors to stay a little longer on your website or blog is to include videos. You don't have to create them yourself. You can stream relevant videos from sites such as TED.com and Youtube by simply copying the "Embed code" from...
by Pauline Wallin, Ph.D. | Jul 20, 2019 | Marketing, Public education, Public speaking
Giving free presentations to various groups in your community is one of the best forms of marketing. For each talk, you have the attention of a self-selected audience of people who are interested in what you have to say. Some of them may later contact you for...
by Pauline Wallin, Ph.D. | Mar 21, 2019 | Ideas, Public education, Research, searching
You know that your local public library has books. But you may not be aware of the myriad other resources and services offered - all free for cardholders. Most public libraries have websites where you can borrow ebooks and audiobooks - including current bestsellers -...
by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education
With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
by Pauline Wallin, Ph.D. | Jan 5, 2019 | Marketing, Public education, Writing
We welcome referrals from physicians, attorneys, clergy and other professionals. To make it convenient for them to refer others, we give them a few business cards or brochures about our practice, which they can pass on to people who might need our services. But what...
