by Pauline Wallin, Ph.D. | Feb 2, 2019 | Advertising, Blogging, Business matters, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
by Pauline Wallin, Ph.D. | Mar 17, 2018 | Blogging, Marketing, Presentations, Public education, searching, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
by Pauline Wallin, Ph.D. | Nov 4, 2017 | Productivity, Research, searching, technology
You know that your local public library has books. But you may not be aware of the myriad other resources and services offered - all free for cardholders. Most public libraries have websites where you can borrow ebooks and audiobooks - including current bestsellers -...
by Pauline Wallin, Ph.D. | Aug 7, 2016 | Ideas, Research, searching, technology, Web content, Writing
Reading news stories and press releases about the latest research in your field is no substitute for in-depth learning. However, these sources do offer a broad overview, and usually include names of researchers, whom you can contact for more information. Here are some...
by Pauline Wallin, Ph.D. | Mar 23, 2016 | Blogging, Presentations, Productivity, Public education, searching, Web content, Writing
Back in December 2012 on this blog I posted some tips on how to find free images online. It's time for an update... Why use images? Images not only make your website, social media posts, slide presentations and handouts more attractive; they also help create a mood...
by Pauline Wallin, Ph.D. | Jan 13, 2016 | Research, searching
When searching for books online, most people go straight to Amazon. That's a logical choice if you know the title and/or author, and you're not concerned about paying the lowest available price. However, if you just have a topic, but not a particular title in mind,...
