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Using Social Media in Your Marketing

Using Social Media in Your Marketing

by Pauline Wallin, Ph.D. | Oct 30, 2021 | Advertising, Business matters, Marketing, Social media

Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
Spread the Word About Mental Health

Spread the Word About Mental Health

by Pauline Wallin, Ph.D. | Apr 24, 2021 | Blogging, Ideas, Presentations, Public education, Public speaking, Social media, Writing

May is Mental Health Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health professionals in...
Time Your Writing to Current Events and Calendar Observances

Time Your Writing to Current Events and Calendar Observances

by Pauline Wallin, Ph.D. | Mar 7, 2020 | Blogging, Marketing, Presentations, Social media, Writing

For maximum exposure when writing an article or blog post for the public, time it so that it coincides with current events or with national holidays and observances. Since there is media coverage at these times, more people will be paying attention. Write in response...

Help Put the Spotlight on Mental Health

by Pauline Wallin, Ph.D. | Apr 11, 2018 | Blogging, Marketing, Networking, Presentations, Public education, Social media, Writing

Every May since 1949, the US has observed Mental Health Awareness month. You will probably read and hear public service announcements about it, and your local community may sponsor events such as screenings, 10k runs and walks. This is an ideal time for you to blog...

9 Ways to Build Your Web Presence

by Pauline Wallin, Ph.D. | Aug 25, 2016 | Business matters, Marketing, Social media, technology, Web content

Why you need a web presence Prior to contacting you directly, many prospective clients, referral sources and others might want to check you out online. Take some steps to ensure that you show up in a Google search, and also that the results lead with positive...

How Social Media Can Enhance Your Professional Reputation

by Pauline Wallin, Ph.D. | Jul 16, 2016 | Marketing, Social media

Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...

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