by Pauline Wallin, Ph.D. | Jan 9, 2021 | Business matters, Marketing, technology
If you're setting up a new website, you may have considered an all-inclusive service that provides ready-to-use templates, domain name, website hosting, search engine optimization (SEO), credit card payments and other amenities - all for a monthly fee of about $60....
by Pauline Wallin, Ph.D. | Mar 5, 2017 | Business matters, technology
A couple of years ago on this blog, I posted: "Five Email Scams That Appeal to Your Vanity." Most of them are still circulating. Beware when someone writes that they're coming to do some business in your town and would like to pre-pay for several appointments with you...
by Pauline Wallin, Ph.D. | Sep 29, 2016 | Business matters, technology
If you have clients fill out registration forms and other documents at your office, consider giving them the option of completing this task at home. New clients, especially, can take all the time they need to answer the questions, without feeling rushed. Furthermore,...
by Pauline Wallin, Ph.D. | Aug 25, 2016 | Business matters, Marketing, Social media, technology, Web content
Why you need a web presence Prior to contacting you directly, many prospective clients, referral sources and others might want to check you out online. Take some steps to ensure that you show up in a Google search, and also that the results lead with positive...
by Pauline Wallin, Ph.D. | Aug 7, 2016 | Ideas, Research, searching, technology, Web content, Writing
Reading news stories and press releases about the latest research in your field is no substitute for in-depth learning. However, these sources do offer a broad overview, and usually include names of researchers, whom you can contact for more information. Here are some...
