by Pauline Wallin, Ph.D. | Oct 17, 2020 | Marketing, Networking, Web content, Writing
One of the best ways to demonstrate your expertise is to give sound, practical advice that would apply to large segments of the general public. In addition to handouts like tips sheets and fact sheets, you can answer people's questions on social media platforms,...
by Pauline Wallin, Ph.D. | Nov 21, 2019 | Productivity, Professional development, Research, searching, Web content
Keeping up with the latest research in your field is essential to maintaining an ethically responsible mental health practice. However, unlike our salaried colleagues in the academic community, we have limited time for reading journal articles. One way to stay abreast...
by Pauline Wallin, Ph.D. | Dec 16, 2018 | Blogging, Marketing, Public education, Web content
When people visit your website or blog, it is usually because they found you via online search, or someone recommended that they check you out. The longer they stay on your website, the more likely they will contact you or recommend your services if they or their...
by Pauline Wallin, Ph.D. | Mar 17, 2018 | Blogging, Marketing, Presentations, Public education, searching, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
by Pauline Wallin, Ph.D. | Dec 29, 2016 | Blogging, Marketing, Networking, Web content, Writing
There are many ways to be found online, including social media, Google My Business and more. But being found in a Google search is just the first step in attracting potential clients and referral sources. You also want them to get to know about you and your practice,...
by Pauline Wallin, Ph.D. | Aug 25, 2016 | Business matters, Marketing, Social media, technology, Web content
Why you need a web presence Prior to contacting you directly, many prospective clients, referral sources and others might want to check you out online. Take some steps to ensure that you show up in a Google search, and also that the results lead with positive...
