by Pauline Wallin, Ph.D. | Dec 16, 2018 | Blogging, Marketing, Public education, Web content
When people visit your website or blog, it is usually because they found you via online search, or someone recommended that they check you out. The longer they stay on your website, the more likely they will contact you or recommend your services if they or their...
by Pauline Wallin, Ph.D. | Mar 17, 2018 | Blogging, Marketing, Presentations, Public education, searching, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
by Pauline Wallin, Ph.D. | Dec 29, 2016 | Blogging, Marketing, Networking, Web content, Writing
There are many ways to be found online, including social media, Google My Business and more. But being found in a Google search is just the first step in attracting potential clients and referral sources. You also want them to get to know about you and your practice,...
by Pauline Wallin, Ph.D. | Aug 25, 2016 | Business matters, Marketing, Social media, technology, Web content
Why you need a web presence Prior to contacting you directly, many prospective clients, referral sources and others might want to check you out online. Take some steps to ensure that you show up in a Google search, and also that the results lead with positive...
by Pauline Wallin, Ph.D. | Aug 7, 2016 | Ideas, Research, searching, technology, Web content, Writing
Reading news stories and press releases about the latest research in your field is no substitute for in-depth learning. However, these sources do offer a broad overview, and usually include names of researchers, whom you can contact for more information. Here are some...
by Pauline Wallin, Ph.D. | Mar 23, 2016 | Blogging, Presentations, Productivity, Public education, searching, Web content, Writing
Back in December 2012 on this blog I posted some tips on how to find free images online. It's time for an update... Why use images? Images not only make your website, social media posts, slide presentations and handouts more attractive; they also help create a mood...
