by Pauline Wallin, Ph.D. | Feb 18, 2023 | Marketing, Presentations, Public education, Public speaking, Research, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
by Pauline Wallin, Ph.D. | Oct 8, 2022 | Marketing, Presentations, Public speaking, Web content, Writing
Halloween is not typically associated with mental health issues. Nobody talks about "Halloween blues," or family conflicts around Halloween. Nevertheless, as Halloween is observed in most communities, this is a great time for you to line up interviews with local news...
by Pauline Wallin, Ph.D. | Sep 11, 2021 | Advertising, Blogging, Marketing, Presentations, Writing
Educating the general public about mental health via writing and speaking are ethical and effective marketing strategies. They provide helpful information that people can apply in their daily lives. They don't feel like sales pitches, either to you or to your...
by Pauline Wallin, Ph.D. | Apr 24, 2021 | Blogging, Ideas, Presentations, Public education, Public speaking, Social media, Writing
May is Mental Health Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health professionals in...
by Pauline Wallin, Ph.D. | Oct 17, 2020 | Marketing, Networking, Web content, Writing
One of the best ways to demonstrate your expertise is to give sound, practical advice that would apply to large segments of the general public. In addition to handouts like tips sheets and fact sheets, you can answer people's questions on social media platforms,...
by Pauline Wallin, Ph.D. | Mar 7, 2020 | Blogging, Marketing, Presentations, Social media, Writing
For maximum exposure when writing an article or blog post for the public, time it so that it coincides with current events or with national holidays and observances. Since there is media coverage at these times, more people will be paying attention. Write in response...
