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Writing to build your expert platform

Writing to build your expert platform

by Pauline Wallin, Ph.D. | Apr 6, 2019 | Blogging, Marketing, Writing

JK Rowling's personal story is familiar to most: As a struggling single parent who had left an abusive husband, she turned to writing for solace. Her first Harry Potter book (which took several years to write) was rejected by a dozen publishers until a small publisher...
Handouts: Better Than a Business Card!

Handouts: Better Than a Business Card!

by Pauline Wallin, Ph.D. | Jan 5, 2019 | Marketing, Public education, Writing

We welcome referrals from physicians, attorneys, clergy and other professionals. To make it convenient for them to refer others, we give them a few business cards or brochures about our practice, which they can pass on to people who might need our services. But what...

Help Put the Spotlight on Mental Health

by Pauline Wallin, Ph.D. | Apr 11, 2018 | Blogging, Marketing, Networking, Presentations, Public education, Social media, Writing

Every May since 1949, the US has observed Mental Health Awareness month. You will probably read and hear public service announcements about it, and your local community may sponsor events such as screenings, 10k runs and walks. This is an ideal time for you to blog...

Free Content From U.S. Government For Your Public Education Materials

by Pauline Wallin, Ph.D. | Mar 17, 2018 | Blogging, Marketing, Presentations, Public education, searching, Web content, Writing

If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...

Three Goals in Writing Reports

by Pauline Wallin, Ph.D. | Jul 22, 2017 | Business matters, Professional development, Writing

Report writing is not my favorite professional activity, but it is one of the most important. Just as with therapy, a report can affect other people's lives. Whenever I sit down to write a report, I have three main goals in mind - two of them for clinical purposes and...

Be Mindful of Copyright When Using Online Content

by Pauline Wallin, Ph.D. | Feb 15, 2017 | Blogging, Marketing, Presentations, Public education, Writing

Part of your outreach and marketing should include public education in the form of articles, blog posts, fact sheets, tips sheets and presentations. Of course, you want them to be accurate and current. If you apply a few advanced search techniques, it's not hard to...
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