School social workers feel ill equipped to deal with cyberbullying, according to a survey by Karen Slovak (Ohio University) and Jonathan Singer (Temple University.) Because much of cyberbullying takes place outside of school, educators have limited authority to intervene. Even within the schools, there are far more bullying incidents than are reported by the students. Thus bullying continues under the radar. And it's on the increase.
Bullying (including cyberbullying) among kids is a community problem, not just a school problem. The demand for mental health experts to help curtail this destructive tend is expected to grow over the next few years. Consider developing this as a practice niche.