support@thepracticeinstitute.com
  • Join TPI
  • Members sign-in
  • TPI Blog
  • About TPI
  • TPI Shop
    • APA CEUs
    • Consultation, Workshops, Home Study
    • Interviews with Authors and Experts – Clinical
    • Interviews with Authors and Experts – Practice Building
    • TPI Press
The Practice Institute
  • Home
  • Members Area
    • Members Welcome Page
    • Business & Marketing Tidbits
    • Starting in Practice
    • Creating a Niche Practice
    • Marketing My Practice
    • Practice Management
    • Clinical Info
    • Sample Forms and Other Info
    • Member Discounts
    • Exclusive offer for TPI members
  • Resources
    • Exclusive Interviews with Authors & Experts
    • Ethical Marketing – Home Study
    • Private Practice 101 – Home Study
    • Free Resources
    • Practice Analysis
    • Links You Might Need
    • Free Government Resources
    • Search Tips and Tricks for Finding Quality Content
  • TPI Events
  • TPI Press
Select Page
Writing and Speaking About Mental Health – Ethical and Effective Marketing Strategies

Writing and Speaking About Mental Health – Ethical and Effective Marketing Strategies

by Pauline Wallin, Ph.D. | Sep 11, 2021 | Advertising, Blogging, Marketing, Presentations, Writing

Educating the general public about mental health via writing and speaking are ethical and effective marketing strategies. They provide helpful information that people can apply in their daily lives. They don't feel like sales pitches, either to you or to your...
Videos on your site encourage people to stay a bit longer

Videos on your site encourage people to stay a bit longer

by Pauline Wallin, Ph.D. | Mar 27, 2021 | Blogging, Marketing, Public education

One of the easiest ways to encourage visitors to stay a little longer on your website or blog is to include videos. You don't have to create them yourself. You can stream relevant videos from sites such as TED.com and Youtube by simply copying the "Embed code" from...
Time Your Writing to Current Events and Calendar Observances

Time Your Writing to Current Events and Calendar Observances

by Pauline Wallin, Ph.D. | Mar 7, 2020 | Blogging, Marketing, Presentations, Social media, Writing

For maximum exposure when writing an article or blog post for the public, time it so that it coincides with current events or with national holidays and observances. Since there is media coverage at these times, more people will be paying attention. Write in response...
Give Focused Advice on Holiday Stress

Give Focused Advice on Holiday Stress

by Pauline Wallin, Ph.D. | Nov 30, 2019 | Blogging, Marketing, Presentations, Public education, Writing

Can you give insights and tips on managing stress? Of course you can. And this is the ideal time to do so, as "holiday stress" themes are on the minds of the general public and the news media. Writing and speaking about holiday stress is a solid and ethical marketing...

Where to get timely ideas for your blog posts

by Pauline Wallin, Ph.D. | Apr 12, 2014 | Blogging, Research, searching, Web content, Writing

Frequent blogging is one of the best ways to develop a positive web presence. But it can be a challenge to keep coming up with ideas for your blog posts. Here are a few sources for current and relevant content: News Sites Everyday there are interesting stories related...
« Older Entries

This week’s business tip and events

Members - Enter here. (You must be logged into the site.)

Don’t miss out on free TPI interviews with authors & experts

Sign up here to get email notifications of upcoming free interviews & other events. We promise not to spam!

Free weekly business tips via email

Sign up here to get a new tip each week on the business of practice.

Special TPI Links

  • Members – This week at TPI
  • Events Sign-up
  • FAQs
  • About TPI
  • Ask TPI
  • TPI Policies
  • Contact us
  • Change your payment details
  • Cancel Your TPI membership

Recent TPI Blog Posts

  • A Different Idea for Niche Marketing: Maslow’s Hierarchy
  • Why Participate in Mental Health Awareness Month?
  • Closing your solo practice? Details to address.
  • Free Content From US Government For Your Website, Handouts and More
  • Spinning Too Many Plates is Stressful and Can Lead to Burnout

Practice Blog Archives

Subscribe

  • Twitter
  • LinkedIn
  • Facebook
  • RSS Feed
  • RSS Feed for Posts