by Pauline Wallin, Ph.D. | Apr 12, 2014 | Blogging, Research, searching, Web content, Writing
Frequent blogging is one of the best ways to develop a positive web presence. But it can be a challenge to keep coming up with ideas for your blog posts. Here are a few sources for current and relevant content: News Sites Everyday there are interesting stories related...
by Pauline Wallin, Ph.D. | Feb 1, 2014 | Blogging, Marketing, Presentations, Web content, Writing
When you write a brief article for the public or give a community presentation, you put a lot of time and effort into preparing and organizing your content. With just a little more work you can repurpose that content to reach a wider audience and to help brand...
by Pauline Wallin, Ph.D. | Sep 11, 2013 | Advertising, Marketing, Presentations, Writing
For maximum exposure when writing an article or blog post for the public, time it so that it coincides with current events or with national holidays and observances. Since there is media coverage at these times, more people will be paying attention. You know the main...
by Pauline Wallin, Ph.D. | Feb 6, 2013 | Blogging, Writing
For all our years of schooling, most mental health professionals are pretty good at writing professional papers and articles. We learned how to present different points of view; how to cite references; and how to be extra-cautious in drawing conclusions. That's fine...
by Pauline Wallin, Ph.D. | Jan 5, 2012 | Blogging, Marketing, Writing
Blogging is a great way to build your online presence: • It’s low-cost (or even free) • It’s easy • It’s effective • It’s an ethical marketing strategy that benefits both you and the public Blogging is Cheap To set up a blog you don’t even need a website. You can get...
