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Time Your Writing to Current Events and Calendar Observances

Time Your Writing to Current Events and Calendar Observances

by Pauline Wallin, Ph.D. | Mar 7, 2020 | Blogging, Marketing, Presentations, Social media, Writing

For maximum exposure when writing an article or blog post for the public, time it so that it coincides with current events or with national holidays and observances. Since there is media coverage at these times, more people will be paying attention. Write in response...
Give Focused Advice on Holiday Stress

Give Focused Advice on Holiday Stress

by Pauline Wallin, Ph.D. | Nov 30, 2019 | Blogging, Marketing, Presentations, Public education, Writing

Can you give insights and tips on managing stress? Of course you can. And this is the ideal time to do so, as "holiday stress" themes are on the minds of the general public and the news media. Writing and speaking about holiday stress is a solid and ethical marketing...
5 Tips to Keep Visitors On Your Website

5 Tips to Keep Visitors On Your Website

by Pauline Wallin, Ph.D. | Dec 16, 2018 | Blogging, Marketing, Public education, Web content

When people visit your website or blog, it is usually because they found you via online search, or someone recommended that they check you out. The longer they stay on your website, the more likely they will contact you or recommend your services if they or their...

Where to get timely ideas for your blog posts

by Pauline Wallin, Ph.D. | Apr 12, 2014 | Blogging, Research, searching, Web content, Writing

Frequent blogging is one of the best ways to develop a positive web presence. But it can be a challenge to keep coming up with ideas for your blog posts. Here are a few sources for current and relevant content: News Sites Everyday there are interesting stories related...

Repurpose Your Content for Wider Distribution

by Pauline Wallin, Ph.D. | Feb 1, 2014 | Blogging, Marketing, Presentations, Web content, Writing

When you write a brief article for the public or give a community presentation, you put a lot of time and effort into preparing and organizing your content. With just a little more work you can repurpose that content to reach a wider audience and to help brand...
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