by Pauline Wallin, Ph.D. | Feb 2, 2019 | Advertising, Blogging, Business matters, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
by Pauline Wallin, Ph.D. | Jan 2, 2019 | Business matters, Critical thinking, Practice development
If you are considering a career in private practice, or if you’re already in practice and want to make it more satisfying and prosperous, it’s essential that you apply sound, ethical business principles and techniques. Although graduate school prepared you well for...
by Pauline Wallin, Ph.D. | Dec 23, 2018 | Business matters, Office procedures
If you lease office space, you've probably experienced the anxiety of coming up with the rent every month, regardless of whether you see 100 clients or 20. Some clinicians offset this major expense by subletting their space when they're not using it - e.g., an evening...
by Pauline Wallin, Ph.D. | Nov 11, 2018 | Business matters, Practice development
As mental health professionals in private practice, we have a double job – doing great clinical work, while at the same time taking care of business matters. For our clinical role, we have had extensive education and training, and we continue to improve with...
by Pauline Wallin, Ph.D. | Oct 24, 2018 | Marketing, Office procedures
Twice in the past week I had the experience of "customer delight": 1. During one of my routine deposits at the drive-through window of my local bank, I found in the plastic cylinder, along with the usual copy of my deposit slip, a small gift. It was a miniature...
