by Pauline Wallin, Ph.D. | Feb 2, 2019 | Advertising, Blogging, Business matters, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
by Pauline Wallin, Ph.D. | Feb 15, 2017 | Blogging, Marketing, Presentations, Public education, Writing
Part of your outreach and marketing should include public education in the form of articles, blog posts, fact sheets, tips sheets and presentations. Of course, you want them to be accurate and current. If you apply a few advanced search techniques, it's not hard to...
by Pauline Wallin, Ph.D. | Mar 23, 2016 | Blogging, Presentations, Productivity, Public education, searching, Web content, Writing
Back in December 2012 on this blog I posted some tips on how to find free images online. It's time for an update... Why use images? Images not only make your website, social media posts, slide presentations and handouts more attractive; they also help create a mood...
by Pauline Wallin, Ph.D. | Sep 19, 2015 | Research, searching
If you do any writing, presenting or court testimony, you may need to look up statistics on a given topic. Here are a few ways to quickly find statistical data. 1. Google it, adding the word statistics or rate to your search. Note the difference in search results...
by Pauline Wallin, Ph.D. | Aug 6, 2014 | Advertising, Marketing
Are you listed in Google My Business (formerly Google Places for Business)? If not, you're missing an opportunity to be found when someone searches for a mental health professional in your geographical area. Most local searches on Google display a map at or near the...
