by Pauline Wallin, Ph.D. | Dec 17, 2022 | Business matters, Productivity, searching
Like many clinicians searching for answers regarding private practice business issues (and other things), you probably start with Google. You will likely get pages of results, many of which are irrelevant, outdated, misleading or erroneous. Here are a few search tips...
by Pauline Wallin, Ph.D. | May 25, 2019 | Research, searching
If you do any writing, presenting or court testimony, you may need to look up statistics on a given topic. Here are a few ways to quickly find statistical data. 1. Google it, adding the word statistics or rate to your search. Note the difference in search results...
by Pauline Wallin, Ph.D. | Feb 2, 2019 | Advertising, Blogging, Business matters, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
by Pauline Wallin, Ph.D. | Feb 15, 2017 | Blogging, Marketing, Presentations, Public education, Writing
Part of your outreach and marketing should include public education in the form of articles, blog posts, fact sheets, tips sheets and presentations. Of course, you want them to be accurate and current. If you apply a few advanced search techniques, it's not hard to...
by Pauline Wallin, Ph.D. | Mar 23, 2016 | Blogging, Presentations, Productivity, Public education, searching, Web content, Writing
Back in December 2012 on this blog I posted some tips on how to find free images online. It's time for an update... Why use images? Images not only make your website, social media posts, slide presentations and handouts more attractive; they also help create a mood...
