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How Social Media Can Enhance Your Professional Reputation

by Pauline Wallin, Ph.D. | Jul 16, 2016 | Marketing, Social media

Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...

Online Professional Discussion Groups – Advice at Your Fingertips

by Pauline Wallin, Ph.D. | Jan 25, 2015 | Business matters, Ideas, Networking, Professional development

Listservs, forums and other discussion groups are great vehicles for asking questions and getting answers from the professional community. In my 20 years of participating in online discussions, I have learned a lot from my colleagues - both in response to my own...

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