by Pauline Wallin, Ph.D. | Jul 16, 2016 | Marketing, Social media
Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
by Pauline Wallin, Ph.D. | Jan 25, 2015 | Business matters, Ideas, Networking, Professional development
Listservs, forums and other discussion groups are great vehicles for asking questions and getting answers from the professional community. In my 20 years of participating in online discussions, I have learned a lot from my colleagues - both in response to my own...
