by Pauline Wallin, Ph.D. | Jan 6, 2018 | Ideas, Marketing
Pinterest has a lot of food and fashion images, but it can also be used for marketing your practice, especially if you work with millennials. As of September 2017, Pinterest was getting over 200 million visitors per month. Their users are 70% women, about half of whom...
by Pauline Wallin, Ph.D. | Apr 7, 2017 | Business matters, Marketing, Networking, Practice development
The following is a guest blog post by Rachel Bédard, Ph.D. In a recent blog post Mallory Griffith and I outlined the benefits of collaboration with other professionals. Collaboration offers a wealth of treasure: better clinical offerings, beneficial referrals for your...
by Pauline Wallin, Ph.D. | Dec 29, 2016 | Blogging, Marketing, Networking, Web content, Writing
There are many ways to be found online, including social media, Google My Business and more. But being found in a Google search is just the first step in attracting potential clients and referral sources. You also want them to get to know about you and your practice,...
by Pauline Wallin, Ph.D. | Jul 16, 2016 | Marketing, Social media
Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
by Pauline Wallin, Ph.D. | Apr 10, 2016 | Advertising, Marketing
Did you know that it used to be illegal for professionals to promote themselves through advertising and marketing? This changed in 1977 when the U.S. Supreme Court (Bates v. State Bar of Arizona) ruled that banning such activities violated the right to free speech....
