by Pauline Wallin, Ph.D. | Jul 3, 2020 | Advertising, Business matters, Marketing
Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...
by Pauline Wallin, Ph.D. | May 19, 2020 | Business matters, Marketing, Public education
Teletherapy, which many of us had initially considered as a temporary measure during the pandemic lockdown, is probably here to stay. As more people utilize teletherapy, and as more insurers continue to pay for for the service, it will become part of mainstream health...
by Pauline Wallin, Ph.D. | Mar 29, 2020 | Blogging, Business matters, Practice development, Productivity
As the COVID-19 pandemic has intensified, we've been practicing mass social distancing for only a couple of weeks. Doesn't it feel much longer than that? It may be partly explained by the oddball effect due to the disruption of our normal daily activities. As we...
by Pauline Wallin, Ph.D. | Nov 30, 2019 | Blogging, Marketing, Presentations, Public education, Writing
Can you give insights and tips on managing stress? Of course you can. And this is the ideal time to do so, as "holiday stress" themes are on the minds of the general public and the news media. Writing and speaking about holiday stress is a solid and ethical marketing...
by Pauline Wallin, Ph.D. | Jul 20, 2019 | Marketing, Public education, Public speaking
Giving free presentations to various groups in your community is one of the best forms of marketing. For each talk, you have the attention of a self-selected audience of people who are interested in what you have to say. Some of them may later contact you for...
