by Pauline Wallin, Ph.D. | Sep 9, 2018 | Advertising, Marketing, Networking
If you want to increase referrals, you need to be visible in your community. Here's a brief summary of how potential clients and referral sources learn about you and your services, along with some tips to build your reputation. 1. Advertising Online directory...
by Pauline Wallin, Ph.D. | Jul 28, 2018 | Marketing, Networking, Practice development
“80% of success is just showing up.” – Woody Allen To paraphrase Woody Allen, “80% of success in marketing is just showing up.” Is there research evidence for this figure? Probably not. But we know for sure that marketing is all about cultivating relationships with...
by Pauline Wallin, Ph.D. | May 18, 2018 | Advertising, Business matters, Marketing, Networking
Are business cards still necessary? When people want to contact us, most will look us up online or check their electronic address book. It's true that business cards (and the Rolodexes to house them in) are no longer the best way to organize contact information....
by Pauline Wallin, Ph.D. | Apr 7, 2017 | Business matters, Marketing, Networking, Practice development
The following is a guest blog post by Rachel Bédard, Ph.D. In a recent blog post Mallory Griffith and I outlined the benefits of collaboration with other professionals. Collaboration offers a wealth of treasure: better clinical offerings, beneficial referrals for your...
by Pauline Wallin, Ph.D. | Oct 13, 2015 | Marketing, Networking
Online social networking is touted as a great form of marketing. It's inexpensive, easy, and has the potential to reach thousands, or even millions of people. And you can do it all from home at any time that's convenient. But how many people have contacted you for an...
