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16-Second Networking: Your Elevator Speech

16-Second Networking: Your Elevator Speech

by Pauline Wallin, Ph.D. | Oct 29, 2022 | Marketing, Networking

When people ask, “What do you do for a living?” how do you answer?  If you simply reply, “I’m a psychologist” or "I'm a therapist," you’re missing a valuable opportunity to market yourself and increase referrals.  Next time you introduce yourself to someone, be...
Seven Ways To Increase Referrals

Seven Ways To Increase Referrals

by Pauline Wallin, Ph.D. | Jul 3, 2020 | Advertising, Business matters, Marketing

Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...
Collaborate With Other Professionals: Win-win For All

Collaborate With Other Professionals: Win-win For All

by Pauline Wallin, Ph.D. | Oct 1, 2019 | Networking, Practice development

In private practice, it's advantageous to have collaborative relationships with other professionals. Your mutual clients benefit from collaboration on their treatment and progress. You also benefit, because over time, you and the professionals you collaborate with can...

Where Your Referrals Come From

by Pauline Wallin, Ph.D. | Sep 9, 2018 | Advertising, Marketing, Networking

If you want to increase referrals, you need to be visible in your community. Here's a brief summary of how potential clients and referral sources learn about you and your services, along with some tips to build your reputation. 1. Advertising Online directory...

“Show up” for success!

by Pauline Wallin, Ph.D. | Jul 28, 2018 | Marketing, Networking, Practice development

“80% of success is just showing up.” – Woody Allen To paraphrase Woody Allen, “80% of success in marketing is just showing up.” Is there research evidence for this figure? Probably not. But we know for sure that marketing is all about cultivating relationships with...
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