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A Different Idea for Niche Marketing: Maslow’s Hierarchy

A Different Idea for Niche Marketing: Maslow’s Hierarchy

by Pauline Wallin, Ph.D. | May 20, 2023 | Business matters, Marketing, Niches, Practice development

One way to be viewed as an expert is to specialize in helping particular types of people - in other words, a niche. People can be differentiated by various characteristics. For example: Demographics - People of a specific age range, occupation type, marital status,...
Getting Started in Developing a Niche Practice

Getting Started in Developing a Niche Practice

by Pauline Wallin, Ph.D. | Aug 27, 2022 | Business matters, Practice development, Professional development

Is it necessary to have a niche practice in order to make a comfortable living? This question comes up frequently in our consultations with colleagues. Many clinicians have developed thriving practices without focusing on any given specialty or population segment. You...

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