by Pauline Wallin, Ph.D. | May 20, 2023 | Business matters, Marketing, Niches, Practice development
One way to be viewed as an expert is to specialize in helping particular types of people - in other words, a niche. People can be differentiated by various characteristics. For example: Demographics - People of a specific age range, occupation type, marital status,...
by Pauline Wallin, Ph.D. | Aug 27, 2022 | Business matters, Practice development, Professional development
Is it necessary to have a niche practice in order to make a comfortable living? This question comes up frequently in our consultations with colleagues. Many clinicians have developed thriving practices without focusing on any given specialty or population segment. You...
by lauren | Sep 18, 2011 | Uncategorized
On all of my listserves, colleagues are telling war stories about their experiences with managed care. The question that comes up repeatedly is: how do you attract private pay clients to your practice? Each of us has one or two areas of special interest. These may...
