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Using Social Media in Your Marketing

Using Social Media in Your Marketing

by Pauline Wallin, Ph.D. | Oct 30, 2021 | Advertising, Business matters, Marketing, Social media

Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...

Using Pinterest to Market Your Mental Health Practice

by Pauline Wallin, Ph.D. | Jan 6, 2018 | Ideas, Marketing

Pinterest has a lot of food and fashion images, but it can also be used for marketing your practice, especially if you work with millennials. As of September 2017, Pinterest was getting over 200 million visitors per month. Their users are 70% women, about half of whom...

How Social Media Can Enhance Your Professional Reputation

by Pauline Wallin, Ph.D. | Jul 16, 2016 | Marketing, Social media

Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...

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