by Pauline Wallin, Ph.D. | Jul 3, 2020 | Advertising, Business matters, Marketing
Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...
by Pauline Wallin, Ph.D. | Nov 30, 2019 | Blogging, Marketing, Presentations, Public education, Writing
Can you give insights and tips on managing stress? Of course you can. And this is the ideal time to do so, as "holiday stress" themes are on the minds of the general public and the news media. Writing and speaking about holiday stress is a solid and ethical marketing...
by Pauline Wallin, Ph.D. | Mar 10, 2019 | Marketing, Practice development
From the questions I hear about marketing it seems that most mental health professionals ask: "What are the best marketing techniques and methods?" That's the wrong question to start with. You wouldn't ask that question about mental health services. In order to...
by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education
With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
by Pauline Wallin, Ph.D. | Jun 24, 2018 | Presentations
I recently returned from a professional conference, where I sat through over two dozen hours of Powerpoint presentations. It was obvious that my colleagues were knowledgeable and well-prepared. However, from an audience member's point of view, many of the presenters...
