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Writing and Speaking About Mental Health – Ethical and Effective Marketing Strategies

Writing and Speaking About Mental Health – Ethical and Effective Marketing Strategies

by Pauline Wallin, Ph.D. | Sep 11, 2021 | Advertising, Blogging, Marketing, Presentations, Writing

Educating the general public about mental health via writing and speaking are ethical and effective marketing strategies. They provide helpful information that people can apply in their daily lives. They don't feel like sales pitches, either to you or to your...
Seven Ways To Increase Referrals

Seven Ways To Increase Referrals

by Pauline Wallin, Ph.D. | Jul 3, 2020 | Advertising, Business matters, Marketing

Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...
Give Focused Advice on Holiday Stress

Give Focused Advice on Holiday Stress

by Pauline Wallin, Ph.D. | Nov 30, 2019 | Blogging, Marketing, Presentations, Public education, Writing

Can you give insights and tips on managing stress? Of course you can. And this is the ideal time to do so, as "holiday stress" themes are on the minds of the general public and the news media. Writing and speaking about holiday stress is a solid and ethical marketing...
3 Questions to Answer Before You Start Marketing Your Practice

3 Questions to Answer Before You Start Marketing Your Practice

by Pauline Wallin, Ph.D. | Mar 10, 2019 | Marketing, Practice development

From the questions I hear about marketing it seems that most mental health professionals ask: "What are the best marketing techniques and methods?" That's the wrong question to start with. You wouldn't ask that question about mental health services. In order to...
Community Presentations – A Great Way To Get Referrals

Community Presentations – A Great Way To Get Referrals

by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education

With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
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