by Pauline Wallin, Ph.D. | Mar 17, 2018 | Blogging, Marketing, Presentations, Public education, searching, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
by Pauline Wallin, Ph.D. | Feb 15, 2017 | Blogging, Marketing, Presentations, Public education, Writing
Part of your outreach and marketing should include public education in the form of articles, blog posts, fact sheets, tips sheets and presentations. Of course, you want them to be accurate and current. If you apply a few advanced search techniques, it's not hard to...
by Pauline Wallin, Ph.D. | Apr 26, 2015 | Presentations, Public education
A quick question for you, if you do (or plan to do) public speaking... Why is it important to engage your audience? a. To help them get them relaxed and receptive b. To provide experiential learning c. To help them feel that their time was worthwhile d. To help you...
by Pauline Wallin, Ph.D. | Mar 29, 2014 | Marketing, Presentations
Doing presentations for community groups is one of the most effective ways to market your practice. As you talk about your subject matter, you are giving the audience a sample of your expertise. If they find your talk helpful, and if they feel that you are competent...
by Pauline Wallin, Ph.D. | Feb 1, 2014 | Blogging, Marketing, Presentations, Web content, Writing
When you write a brief article for the public or give a community presentation, you put a lot of time and effort into preparing and organizing your content. With just a little more work you can repurpose that content to reach a wider audience and to help brand...
