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Videos on your site encourage people to stay a bit longer

Videos on your site encourage people to stay a bit longer

by Pauline Wallin, Ph.D. | Mar 27, 2021 | Blogging, Marketing, Public education

One of the easiest ways to encourage visitors to stay a little longer on your website or blog is to include videos. You don't have to create them yourself. You can stream relevant videos from sites such as TED.com and Youtube by simply copying the "Embed code" from...
Community Presentations – A Great Way To Get Referrals

Community Presentations – A Great Way To Get Referrals

by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education

With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
5 Tips to Keep Visitors On Your Website

5 Tips to Keep Visitors On Your Website

by Pauline Wallin, Ph.D. | Dec 16, 2018 | Blogging, Marketing, Public education, Web content

When people visit your website or blog, it is usually because they found you via online search, or someone recommended that they check you out. The longer they stay on your website, the more likely they will contact you or recommend your services if they or their...

Free Content From U.S. Government For Your Public Education Materials

by Pauline Wallin, Ph.D. | Mar 17, 2018 | Blogging, Marketing, Presentations, Public education, searching, Web content, Writing

If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...

Engage Your Audience in Your Presentations

by Pauline Wallin, Ph.D. | Apr 26, 2015 | Presentations, Public education

A quick question for you, if you do (or plan to do) public speaking...Why is it important to engage your audience?a. To help them get them relaxed and receptiveb. To provide experiential learningc. To help them feel that their time was worthwhiled. To help you relaxe....
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