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Asking for Testimonials: Ethics and Implications

Asking for Testimonials: Ethics and Implications

by Pauline Wallin, Ph.D. | Feb 20, 2021 | Business matters, Ethics, Marketing

Websites that offer products and services often post testimonials by satisfied customers and clients. Although testimonials are effective marketing tools, our professional ethics limit their use for promoting our work. Each mental health profession has its own ethics...

9 Ways to Build Your Web Presence

by Pauline Wallin, Ph.D. | Aug 25, 2016 | Business matters, Marketing, Social media, technology, Web content

Why you need a web presence Prior to contacting you directly, many prospective clients, referral sources and others might want to check you out online. Take some steps to ensure that you show up in a Google search, and also that the results lead with positive...

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