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Too many referrals? Consider adding a clinician to your practice

Too many referrals? Consider adding a clinician to your practice

by Pauline Wallin, Ph.D. | Aug 6, 2021 | Business matters, Practice development

A few weeks ago, the New York Times ran an article titled, "Nobody Has Openings: Mental Health Providers Struggle to Meet Demand." In many areas, the demand for mental health services (especially for in-network therapists) has far exceeded supply. Clinicians report...
Seven Ways To Increase Referrals

Seven Ways To Increase Referrals

by Pauline Wallin, Ph.D. | Jul 3, 2020 | Advertising, Business matters, Marketing

Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...
Collaborate With Other Professionals: Win-win For All

Collaborate With Other Professionals: Win-win For All

by Pauline Wallin, Ph.D. | Oct 1, 2019 | Networking, Practice development

In private practice, it's advantageous to have collaborative relationships with other professionals. Your mutual clients benefit from collaboration on their treatment and progress. You also benefit, because over time, you and the professionals you collaborate with can...
Community Presentations – A Great Way To Get Referrals

Community Presentations – A Great Way To Get Referrals

by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education

With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
Customer Delight: One of the Best Forms of Marketing

Customer Delight: One of the Best Forms of Marketing

by Pauline Wallin, Ph.D. | Oct 24, 2018 | Marketing, Office procedures

Twice in the past week I had the experience of "customer delight": 1. During one of my routine deposits at the drive-through window of my local bank, I found in the plastic cylinder, along with the usual copy of my deposit slip, a small gift. It was a miniature...
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