by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education
With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
by Pauline Wallin, Ph.D. | Oct 24, 2018 | Marketing, Office procedures
Twice in the past week I had the experience of "customer delight": 1. During one of my routine deposits at the drive-through window of my local bank, I found in the plastic cylinder, along with the usual copy of my deposit slip, a small gift. It was a miniature...
by Pauline Wallin, Ph.D. | Sep 9, 2018 | Advertising, Marketing, Networking
If you want to increase referrals, you need to be visible in your community. Here's a brief summary of how potential clients and referral sources learn about you and your services, along with some tips to build your reputation. 1. Advertising Online directory...
by Pauline Wallin, Ph.D. | Oct 13, 2015 | Marketing, Networking
Online social networking is touted as a great form of marketing. It's inexpensive, easy, and has the potential to reach thousands, or even millions of people. And you can do it all from home at any time that's convenient. But how many people have contacted you for an...
by Pauline Wallin, Ph.D. | Mar 8, 2015 | Networking, Presentations, Writing
Recent news about the ACE (Adverse Childhood Experiences) study, which collected data on more than 17,000 HMO members over 15 years ago, brings to light the impact of childhood trauma and family dysfunction on later emergence of serious problems - medical,...
