by Pauline Wallin, Ph.D. | Oct 13, 2015 | Marketing, Networking
Online social networking is touted as a great form of marketing. It's inexpensive, easy, and has the potential to reach thousands, or even millions of people. And you can do it all from home at any time that's convenient. But how many people have contacted you for an...
by Pauline Wallin, Ph.D. | Mar 8, 2015 | Networking, Presentations, Writing
Recent news about the ACE (Adverse Childhood Experiences) study, which collected data on more than 17,000 HMO members over 15 years ago, brings to light the impact of childhood trauma and family dysfunction on later emergence of serious problems - medical,...
by Pauline Wallin, Ph.D. | Sep 16, 2014 | Marketing, Networking
Getting established professionally in a new community can be daunting. From the outside, it may seem that all the physicians, attorneys, agencies and other gate keepers have long-standing referral relationships with other mental health professionals, and that you...
by Pauline Wallin, Ph.D. | May 28, 2014 | Advertising, Marketing
Recently a colleague complained that despite her efforts at networking and marketing, she was not getting many new referrals. "It's frustrating," she sighed. "I've gone to networking events and passed out my business card. I've done presentations for community groups...
by Pauline Wallin, Ph.D. | May 14, 2014 | Marketing, therapy
How do your patients or clients find you? If you are doing a good job of marketing your practice, people will find you through various routes, both online and offline. One of the most effective is via word of mouth. Word-of-mouth referrals are personal...
