by Pauline Wallin, Ph.D. | Jul 3, 2020 | Advertising, Business matters, Marketing
Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...
by Pauline Wallin, Ph.D. | Oct 1, 2019 | Networking, Practice development
In private practice, it's advantageous to have collaborative relationships with other professionals. Your mutual clients benefit from collaboration on their treatment and progress. You also benefit, because over time, you and the professionals you collaborate with can...
by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education
With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
by Pauline Wallin, Ph.D. | Oct 24, 2018 | Marketing, Office procedures
Twice in the past week I had the experience of "customer delight": 1. During one of my routine deposits at the drive-through window of my local bank, I found in the plastic cylinder, along with the usual copy of my deposit slip, a small gift. It was a miniature...
by Pauline Wallin, Ph.D. | Sep 9, 2018 | Advertising, Marketing, Networking
If you want to increase referrals, you need to be visible in your community. Here's a brief summary of how potential clients and referral sources learn about you and your services, along with some tips to build your reputation. 1. Advertising Online directory...
