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Where Your Referrals Come From

by Pauline Wallin, Ph.D. | Sep 9, 2018 | Advertising, Marketing, Networking

If you want to increase referrals, you need to be visible in your community. Here's a brief summary of how potential clients and referral sources learn about you and your services, along with some tips to build your reputation. 1. Advertising Online directory...

Networking to Generate Local Referrals

by Pauline Wallin, Ph.D. | Oct 13, 2015 | Marketing, Networking

Online social networking is touted as a great form of marketing. It's inexpensive, easy, and has the potential to reach thousands, or even millions of people. And you can do it all from home at any time that's convenient. But how many people have contacted you for an...

ACE Study Shows Impact of Childhood Stress on Later Medical Disease

by Pauline Wallin, Ph.D. | Mar 8, 2015 | Networking, Presentations, Writing

Recent news about the ACE (Adverse Childhood Experiences) study, which collected data on more than 17,000 HMO members over 15 years ago, brings to light the impact of childhood trauma and family dysfunction on later emergence of serious problems - medical,...

New Practice? How to Get Established

by Pauline Wallin, Ph.D. | Sep 16, 2014 | Marketing, Networking

Getting established professionally in a new community can be daunting. From the outside, it may seem that all the physicians, attorneys, agencies and other gate keepers have long-standing referral relationships with other mental health professionals, and that you...

Why you might not be getting referrals

by Pauline Wallin, Ph.D. | May 28, 2014 | Advertising, Marketing

Recently a colleague complained that despite her efforts at networking and marketing, she was not getting many new referrals. "It's frustrating," she sighed. "I've gone to networking events and passed out my business card. I've done presentations for community groups...
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