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Using Social Media in Your Marketing

Using Social Media in Your Marketing

by Pauline Wallin, Ph.D. | Oct 30, 2021 | Advertising, Business matters, Marketing, Social media

Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
Spread the Word About Mental Health

Spread the Word About Mental Health

by Pauline Wallin, Ph.D. | Apr 24, 2021 | Blogging, Ideas, Presentations, Public education, Public speaking, Social media, Writing

May is Mental Health Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health professionals in...
Seven Ways To Increase Referrals

Seven Ways To Increase Referrals

by Pauline Wallin, Ph.D. | Jul 3, 2020 | Advertising, Business matters, Marketing

Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...

Using Pinterest to Market Your Mental Health Practice

by Pauline Wallin, Ph.D. | Jan 6, 2018 | Ideas, Marketing

Pinterest has a lot of food and fashion images, but it can also be used for marketing your practice, especially if you work with millennials. As of September 2017, Pinterest was getting over 200 million visitors per month. Their users are 70% women, about half of whom...

Why You Need a Website, Even If You Have Web Presence Elsewhere

by Pauline Wallin, Ph.D. | Dec 29, 2016 | Blogging, Marketing, Networking, Web content, Writing

There are many ways to be found online, including social media, Google My Business and more. But being found in a Google search is just the first step in attracting potential clients and referral sources. You also want them to get to know about you and your practice,...
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