by Pauline Wallin, Ph.D. | Jan 6, 2018 | Ideas, Marketing
Pinterest has a lot of food and fashion images, but it can also be used for marketing your practice, especially if you work with millennials. As of September 2017, Pinterest was getting over 200 million visitors per month. Their users are 70% women, about half of whom...
by Pauline Wallin, Ph.D. | Dec 29, 2016 | Blogging, Marketing, Networking, Web content, Writing
There are many ways to be found online, including social media, Google My Business and more. But being found in a Google search is just the first step in attracting potential clients and referral sources. You also want them to get to know about you and your practice,...
by Pauline Wallin, Ph.D. | Aug 25, 2016 | Business matters, Marketing, Social media, technology, Web content
Why you need a web presence Prior to contacting you directly, many prospective clients, referral sources and others might want to check you out online. Take some steps to ensure that you show up in a Google search, and also that the results lead with positive...
by Pauline Wallin, Ph.D. | Jul 16, 2016 | Marketing, Social media
Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
by Pauline Wallin, Ph.D. | Sep 1, 2014 | Marketing, Public education
One of the best ways to become known as an expert in your field is through public education. It's non-intrusive. Most people won't feel like they're being solicited. And through public education you can raise awareness of how mental health professionals can help...
