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Seven Ways To Increase Referrals

Seven Ways To Increase Referrals

by Pauline Wallin, Ph.D. | Jul 3, 2020 | Advertising, Business matters, Marketing

Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...
Speaking for free? Negotiate perks.

Speaking for free? Negotiate perks.

by Pauline Wallin, Ph.D. | Jul 20, 2019 | Marketing, Public education, Public speaking

Giving free presentations to various groups in your community is one of the best forms of marketing. For each talk, you have the attention of a self-selected audience of people who are interested in what you have to say. Some of them may later contact you for...
Community Presentations – A Great Way To Get Referrals

Community Presentations – A Great Way To Get Referrals

by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education

With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...

Be Mindful of Copyright When Using Online Content

by Pauline Wallin, Ph.D. | Feb 15, 2017 | Blogging, Marketing, Presentations, Public education, Writing

Part of your outreach and marketing should include public education in the form of articles, blog posts, fact sheets, tips sheets and presentations. Of course, you want them to be accurate and current. If you apply a few advanced search techniques, it's not hard to...

Engage Your Audience in Your Presentations

by Pauline Wallin, Ph.D. | Apr 26, 2015 | Presentations, Public education

A quick question for you, if you do (or plan to do) public speaking...Why is it important to engage your audience?a. To help them get them relaxed and receptiveb. To provide experiential learningc. To help them feel that their time was worthwhiled. To help you relaxe....
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