by Pauline Wallin, Ph.D. | Jul 28, 2018 | Marketing, Networking, Practice development
“80% of success is just showing up.” – Woody Allen To paraphrase Woody Allen, “80% of success in marketing is just showing up.” Is there research evidence for this figure? Probably not. But we know for sure that marketing is all about cultivating relationships with...
by Pauline Wallin, Ph.D. | Apr 26, 2015 | Presentations, Public education
A quick question for you, if you do (or plan to do) public speaking... Why is it important to engage your audience? a. To help them get them relaxed and receptive b. To provide experiential learning c. To help them feel that their time was worthwhile d. To help you...
by Pauline Wallin, Ph.D. | Oct 17, 2014 | Advertising, Business matters, Marketing
Simply put, the best way to advertise is the one that produces results. Of course, you can't predict with certainty whether your advertising will produce results. However, you can stack the odds in your favor if you target your ad to the right people, in the right...
by Pauline Wallin, Ph.D. | Mar 29, 2014 | Marketing, Presentations
Doing presentations for community groups is one of the most effective ways to market your practice. As you talk about your subject matter, you are giving the audience a sample of your expertise. If they find your talk helpful, and if they feel that you are competent...
by Pauline Wallin, Ph.D. | Oct 16, 2013 | Marketing
From the questions I hear about marketing it seems that most mental health professionals ask: "What are the best techniques and methods?" That's the wrong question to start with. You wouldn't ask that question about mental health services. In order to deliver...
