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Give Focused Advice on Holiday Stress

Give Focused Advice on Holiday Stress

by Pauline Wallin, Ph.D. | Nov 30, 2019 | Blogging, Marketing, Presentations, Public education, Writing

Can you give insights and tips on managing stress? Of course you can. And this is the ideal time to do so, as "holiday stress" themes are on the minds of the general public and the news media. Writing and speaking about holiday stress is a solid and ethical marketing...
Speaking for free? Negotiate perks.

Speaking for free? Negotiate perks.

by Pauline Wallin, Ph.D. | Jul 20, 2019 | Marketing, Public education, Public speaking

Giving free presentations to various groups in your community is one of the best forms of marketing. For each talk, you have the attention of a self-selected audience of people who are interested in what you have to say. Some of them may later contact you for...
3 Questions to Answer Before You Start Marketing Your Practice

3 Questions to Answer Before You Start Marketing Your Practice

by Pauline Wallin, Ph.D. | Mar 10, 2019 | Marketing, Practice development

From the questions I hear about marketing it seems that most mental health professionals ask: "What are the best marketing techniques and methods?" That's the wrong question to start with. You wouldn't ask that question about mental health services. In order to...
Community Presentations – A Great Way To Get Referrals

Community Presentations – A Great Way To Get Referrals

by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education

With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...

“Show up” for success!

by Pauline Wallin, Ph.D. | Jul 28, 2018 | Marketing, Networking, Practice development

“80% of success is just showing up.” – Woody Allen To paraphrase Woody Allen, “80% of success in marketing is just showing up.” Is there research evidence for this figure? Probably not. But we know for sure that marketing is all about cultivating relationships with...
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