by Pauline Wallin, Ph.D. | Mar 10, 2019 | Marketing, Practice development
From the questions I hear about marketing it seems that most mental health professionals ask: "What are the best marketing techniques and methods?" That's the wrong question to start with. You wouldn't ask that question about mental health services. In order to...
by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education
With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
by Pauline Wallin, Ph.D. | Jul 28, 2018 | Marketing, Networking, Practice development
“80% of success is just showing up.” – Woody Allen To paraphrase Woody Allen, “80% of success in marketing is just showing up.” Is there research evidence for this figure? Probably not. But we know for sure that marketing is all about cultivating relationships with...
by Pauline Wallin, Ph.D. | Apr 26, 2015 | Presentations, Public education
A quick question for you, if you do (or plan to do) public speaking... Why is it important to engage your audience? a. To help them get them relaxed and receptive b. To provide experiential learning c. To help them feel that their time was worthwhile d. To help you...
by Pauline Wallin, Ph.D. | Oct 17, 2014 | Advertising, Business matters, Marketing
Simply put, the best way to advertise is the one that produces results. Of course, you can't predict with certainty whether your advertising will produce results. However, you can stack the odds in your favor if you target your ad to the right people, in the right...
