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Engage Your Audience in Your Presentations

by Pauline Wallin, Ph.D. | Apr 26, 2015 | Presentations, Public education

A quick question for you, if you do (or plan to do) public speaking...Why is it important to engage your audience?a. To help them get them relaxed and receptiveb. To provide experiential learningc. To help them feel that their time was worthwhiled. To help you relaxe....

What’s the Best Way to Advertise?

by Pauline Wallin, Ph.D. | Oct 17, 2014 | Advertising, Business matters, Marketing

Simply put, the best way to advertise is the one that produces results. Of course, you can't predict with certainty whether your advertising will produce results. However, you can stack the odds in your favor if you target your ad to the right people, in the right...

Avoid These Mistakes in Your Community Presentations

by Pauline Wallin, Ph.D. | Mar 29, 2014 | Marketing, Presentations

Doing presentations for community groups is one of the most effective ways to market your practice. As you talk about your subject matter, you are giving the audience a sample of your expertise. If they find your talk helpful, and if they feel that you are competent...

Create your own podcast – Part 2

by Pauline Wallin, Ph.D. | Aug 17, 2013 | Ideas, Marketing, podcast

A few weeks ago I posted some tips for creating your own podcast. As noted in that post, it is very easy, from a technical standpoint, to create a podcast. At minimum all you need is a phone. A greater challenge is to create a podcast that people will want to listen...
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