by Pauline Wallin, Ph.D. | Oct 17, 2014 | Advertising, Business matters, Marketing
Simply put, the best way to advertise is the one that produces results. Of course, you can't predict with certainty whether your advertising will produce results. However, you can stack the odds in your favor if you target your ad to the right people, in the right...
by Pauline Wallin, Ph.D. | Mar 29, 2014 | Marketing, Presentations
Doing presentations for community groups is one of the most effective ways to market your practice. As you talk about your subject matter, you are giving the audience a sample of your expertise. If they find your talk helpful, and if they feel that you are competent...
by Pauline Wallin, Ph.D. | Aug 17, 2013 | Ideas, Marketing, podcast
A few weeks ago I posted some tips for creating your own podcast. As noted in that post, it is very easy, from a technical standpoint, to create a podcast. At minimum all you need is a phone. A greater challenge is to create a podcast that people will want to listen...
