by Pauline Wallin, Ph.D. | Jan 9, 2021 | Business matters, Marketing, technology
If you're setting up a new website, you may have considered an all-inclusive service that provides ready-to-use templates, domain name, website hosting, search engine optimization (SEO), credit card payments and other amenities - all for a monthly fee of about $60....
by Pauline Wallin, Ph.D. | Dec 5, 2020 | Business matters
As your practice grows, so will your administrative responsibilities. You may reach the point where administrative tasks start to weigh you down, but you don't feel ready to hire a full-time (or even part-time) employee. Maybe for now you just need help with one or...
by Pauline Wallin, Ph.D. | Dec 16, 2018 | Blogging, Marketing, Public education, Web content
When people visit your website or blog, it is usually because they found you via online search, or someone recommended that they check you out. The longer they stay on your website, the more likely they will contact you or recommend your services if they or their...
by Pauline Wallin, Ph.D. | Dec 29, 2016 | Blogging, Marketing, Networking, Web content, Writing
There are many ways to be found online, including social media, Google My Business and more. But being found in a Google search is just the first step in attracting potential clients and referral sources. You also want them to get to know about you and your practice,...
by Pauline Wallin, Ph.D. | Aug 25, 2016 | Business matters, Marketing, Social media, technology, Web content
Why you need a web presence Prior to contacting you directly, many prospective clients, referral sources and others might want to check you out online. Take some steps to ensure that you show up in a Google search, and also that the results lead with positive...
