by Pauline Wallin, Ph.D. | Feb 15, 2017 | Blogging, Marketing, Presentations, Public education, Writing
Part of your outreach and marketing should include public education in the form of articles, blog posts, fact sheets, tips sheets and presentations. Of course, you want them to be accurate and current. If you apply a few advanced search techniques, it's not hard to...
by Pauline Wallin, Ph.D. | Aug 16, 2015 | Business matters, Office procedures, Productivity, Writing
Writing is part of every clinician's daily work. You write chart notes, treatment summaries, reports, letters to other treating professionals - and that's just the basics. From time to time you may compose articles, blog posts, book chapters, handouts and other...
by Pauline Wallin, Ph.D. | Oct 2, 2014 | Blogging, Presentations, Public education, therapy, Web content, Writing
"Have you ever observed that we pay much more attention to a wise passage when it is quoted, than when we read it in the original author?" ~Philip Gilbert Hamerton, The Intellectual Life, 1873 Using quotes from literature and other sources can help you deliver your...
by Pauline Wallin, Ph.D. | Apr 12, 2014 | Blogging, Research, searching, Web content, Writing
Frequent blogging is one of the best ways to develop a positive web presence. But it can be a challenge to keep coming up with ideas for your blog posts. Here are a few sources for current and relevant content: News Sites Everyday there are interesting stories related...
by Pauline Wallin, Ph.D. | Feb 1, 2014 | Blogging, Marketing, Presentations, Web content, Writing
When you write a brief article for the public or give a community presentation, you put a lot of time and effort into preparing and organizing your content. With just a little more work you can repurpose that content to reach a wider audience and to help brand...
