Seven Ways To Increase Referrals

Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...

What’s in it for me: A key factor in marketing

In the field of marketing there's a saying that everyone's favorite radio station is WII-FM: "What's in it For Me?" "Me" refers to each person who receives your marketing or advertising message. People pay closer attention to what they read, hear or see, when the...

What’s the Best Way to Advertise?

Simply put, the best way to advertise is the one that produces results. Of course, you can't predict with certainty whether your advertising will produce results. However, you can stack the odds in your favor if you target your ad to the right people, in the right...