May 20, 2023 | Business matters, Marketing, Niches, Practice development
One way to be viewed as an expert is to specialize in helping particular types of people - in other words, a niche. People can be differentiated by various characteristics. For example: Demographics - People of a specific age range, occupation type, marital status,...
Aug 27, 2022 | Business matters, Practice development, Professional development
Is it necessary to have a niche practice in order to make a comfortable living? This question comes up frequently in our consultations with colleagues. Many clinicians have developed thriving practices without focusing on any given specialty or population segment. You...
Sep 18, 2011 | Uncategorized
On all of my listserves, colleagues are telling war stories about their experiences with managed care. The question that comes up repeatedly is: how do you attract private pay clients to your practice? Each of us has one or two areas of special interest. These may...
