by Pauline Wallin, Ph.D. | Jul 3, 2020 | Advertising, Business matters, Marketing
Image by Nick Youngson CC BY-SA 3.0 Alpha Stock Images If you want to increase referrals, you need to be visible in your community, both online and in the physical world. Here's a brief summary of how potential clients and referral sources learn about you and your...
by Pauline Wallin, Ph.D. | May 19, 2020 | Business matters, Marketing, Public education
Teletherapy, which many of us had initially considered as a temporary measure during the pandemic lockdown, is probably here to stay. As more people utilize teletherapy, and as more insurers continue to pay for for the service, it will become part of mainstream health...
by Alexander J. Nassar | May 8, 2020 | Business matters
Q&A With Attorney Alexander J. Nassar, Royer Cooper Cohen Braunfeld LLC With the new normal brought about by COVID-19, solo practitioners and small business practices are facing unprecedented economic challenges. As attorneys routinely counseling small businesses...
by Pauline Wallin, Ph.D. | Mar 29, 2020 | Blogging, Business matters, Practice development, Productivity
As the COVID-19 pandemic has intensified, we've been practicing mass social distancing for only a couple of weeks. Doesn't it feel much longer than that? It may be partly explained by the oddball effect due to the disruption of our normal daily activities. As we...
by Pauline Wallin, Ph.D. | Mar 7, 2020 | Blogging, Marketing, Presentations, Social media, Writing
For maximum exposure when writing an article or blog post for the public, time it so that it coincides with current events or with national holidays and observances. Since there is media coverage at these times, more people will be paying attention. Write in response...
