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Asking for Testimonials: Ethics and Implications

Asking for Testimonials: Ethics and Implications

by Pauline Wallin, Ph.D. | Feb 20, 2021 | Business matters, Ethics, Marketing

Websites that offer products and services often post testimonials by satisfied customers and clients. Although testimonials are effective marketing tools, our professional ethics limit their use for promoting our work. Each mental health profession has its own ethics...
Beware before signing up for all-inclusive website design/hosting/content

Beware before signing up for all-inclusive website design/hosting/content

by Pauline Wallin, Ph.D. | Jan 9, 2021 | Business matters, Marketing, technology

If you're setting up a new website, you may have considered an all-inclusive service that provides ready-to-use templates, domain name, website hosting, search engine optimization (SEO), credit card payments and other amenities - all for a monthly fee of about $60....
Outsource to free up your time and energy

Outsource to free up your time and energy

by Pauline Wallin, Ph.D. | Dec 5, 2020 | Business matters

As your practice grows, so will your administrative responsibilities. You may reach the point where administrative tasks start to weigh you down, but you don't feel ready to hire a full-time (or even part-time) employee. Maybe for now you just need help with one or...
Ways to Get Paid Electronically

Ways to Get Paid Electronically

by Pauline Wallin, Ph.D. | Oct 31, 2020 | Business matters, Office procedures

If you are seeing some or all of your clients remotely, it is good business to process payments electronically, rather than via cash or check. There is a small fee for electronic payments, but the process is efficient and funds are usually deposited into your checking...
Boost Your Online Presence By Answering Questions

Boost Your Online Presence By Answering Questions

by Pauline Wallin, Ph.D. | Oct 17, 2020 | Marketing, Networking, Web content, Writing

One of the best ways to demonstrate your expertise is to give sound, practical advice that would apply to large segments of the general public. In addition to handouts like tips sheets and fact sheets, you can answer people's questions on social media platforms,...
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  • Asking for Testimonials: Ethics and Implications
  • Beware before signing up for all-inclusive website design/hosting/content
  • Outsource to free up your time and energy
  • Ways to Get Paid Electronically
  • Boost Your Online Presence By Answering Questions

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