by Pauline Wallin, Ph.D. | Apr 24, 2021 | Blogging, Ideas, Presentations, Public education, Public speaking, Social media, Writing
May is Mental Health Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health professionals in...
by Pauline Wallin, Ph.D. | Mar 27, 2021 | Blogging, Marketing, Public education
One of the easiest ways to encourage visitors to stay a little longer on your website or blog is to include videos. You don't have to create them yourself. You can stream relevant videos from sites such as TED.com and Youtube by simply copying the "Embed code" from...
by Pauline Wallin, Ph.D. | Feb 20, 2021 | Business matters, Ethics, Marketing
Websites that offer products and services often post testimonials by satisfied customers and clients. Although testimonials are effective marketing tools, our professional ethics limit their use for promoting our work. Each mental health profession has its own ethics...
by Pauline Wallin, Ph.D. | Jan 9, 2021 | Business matters, Marketing, technology
If you're setting up a new website, you may have considered an all-inclusive service that provides ready-to-use templates, domain name, website hosting, search engine optimization (SEO), credit card payments and other amenities - all for a monthly fee of about $60....
by Pauline Wallin, Ph.D. | Dec 5, 2020 | Business matters
As your practice grows, so will your administrative responsibilities. You may reach the point where administrative tasks start to weigh you down, but you don't feel ready to hire a full-time (or even part-time) employee. Maybe for now you just need help with one or...
