by Pauline Wallin, Ph.D. | Feb 20, 2021 | Business matters, Ethics, Marketing
Websites that offer products and services often post testimonials by satisfied customers and clients. Although testimonials are effective marketing tools, our professional ethics limit their use for promoting our work. Each mental health profession has its own ethics...
by Pauline Wallin, Ph.D. | Jan 9, 2021 | Business matters, Marketing, technology
If you're setting up a new website, you may have considered an all-inclusive service that provides ready-to-use templates, domain name, website hosting, search engine optimization (SEO), credit card payments and other amenities - all for a monthly fee of about $60....
by Pauline Wallin, Ph.D. | Dec 5, 2020 | Business matters
As your practice grows, so will your administrative responsibilities. You may reach the point where administrative tasks start to weigh you down, but you don't feel ready to hire a full-time (or even part-time) employee. Maybe for now you just need help with one or...
by Pauline Wallin, Ph.D. | Oct 31, 2020 | Business matters, Office procedures
If you are seeing some or all of your clients remotely, it is good business to process payments electronically, rather than via cash or check. There is a small fee for electronic payments, but the process is efficient and funds are usually deposited into your checking...
by Pauline Wallin, Ph.D. | Oct 17, 2020 | Marketing, Networking, Web content, Writing
One of the best ways to demonstrate your expertise is to give sound, practical advice that would apply to large segments of the general public. In addition to handouts like tips sheets and fact sheets, you can answer people's questions on social media platforms,...
