by Pauline Wallin, Ph.D. | Oct 15, 2019 | Business matters, Critical thinking, Ideas
The mentors who have provided guidance in your professional life include not only professors, advisers, consultants and others in structured arrangements, but also those "accidental" mentors who influence your thinking and your actions, perhaps without their even...
by Pauline Wallin, Ph.D. | Oct 1, 2019 | Networking, Practice development
In private practice, it's advantageous to have collaborative relationships with other professionals. Your mutual clients benefit from collaboration on their treatment and progress. You also benefit, because over time, you and the professionals you collaborate with can...
by Pauline Wallin, Ph.D. | Aug 27, 2019 | Blogging, Marketing, Public education
One of the easiest ways to encourage visitors to stay a little longer on your website or blog is to include videos. You don't have to create them yourself. You can stream relevant videos from sites such as TED.com and Youtube by simply copying the "Embed code" from...
by Pauline Wallin, Ph.D. | Jul 20, 2019 | Marketing, Public education, Public speaking
Giving free presentations to various groups in your community is one of the best forms of marketing. For each talk, you have the attention of a self-selected audience of people who are interested in what you have to say. Some of them may later contact you for...
by Pauline Wallin, Ph.D. | Jul 6, 2019 | Advertising, Ethics, Marketing
Are you overly cautious in marketing your practice? Of course, you don't want to do anything unethical, but in your cautiousness, you may be undermining your ability to compete in the marketplace. None of the ethics codes of the major mental health professions...
