by Pauline Wallin, Ph.D. | Jan 5, 2019 | Marketing, Public education, Writing
We welcome referrals from physicians, attorneys, clergy and other professionals. To make it convenient for them to refer others, we give them a few business cards or brochures about our practice, which they can pass on to people who might need our services. But what...
by Pauline Wallin, Ph.D. | Jan 2, 2019 | Business matters, Critical thinking, Practice development
If you are considering a career in private practice, or if you’re already in practice and want to make it more satisfying and prosperous, it’s essential that you apply sound, ethical business principles and techniques. Although graduate school prepared you well for...
by Pauline Wallin, Ph.D. | Dec 23, 2018 | Business matters, Office procedures
If you lease office space, you've probably experienced the anxiety of coming up with the rent every month, regardless of whether you see 100 clients or 20. Some clinicians offset this major expense by subletting their space when they're not using it - e.g., an evening...
by Pauline Wallin, Ph.D. | Dec 16, 2018 | Blogging, Marketing, Public education, Web content
When people visit your website or blog, it is usually because they found you via online search, or someone recommended that they check you out. The longer they stay on your website, the more likely they will contact you or recommend your services if they or their...
by Pauline Wallin, Ph.D. | Nov 11, 2018 | Business matters, Practice development
As mental health professionals in private practice, we have a double job – doing great clinical work, while at the same time taking care of business matters. For our clinical role, we have had extensive education and training, and we continue to improve with...
