TPI Blog

Divorce Expo – Networking and Marketing Opportunity

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On March 31 and April 1 2012, New York City hosted Start Over Smart, the first Divorce Expo in the city's history. The Expo brought together all manner of resources for divorcing families under one roof - from matchmakers and dating coaches to makeover artists, real estate, personal organizers, financial professionals, attorneys, mediators and mental health professionals.

DivorceExpoBoothSign

Jeff & Lauren's booth sign

TPI faculty  Lauren Behrman and Jeffrey Zimmerman were there on the opening day giving a presentation entitled "It's All About the Children", and selling the "Co-Parenting Survival Guide" that Jeff co-authored.

There was a great deal of press, and close to 50 exhibitors, in addition to featured keynote speakers and workshops throughout the day.

The event was a great opportunity for making contact with divorcing individuals looking for resources, as well as a chance to network with colleagues and develop a resource list for clients to help them navigate through this challenging life transition.

Here's a video of the mother and daughter team who created the event, explaining how they got the inspiration for Start Over Smart, and how it can help people during and after divorce. As you're watching the video, think about your own big idea and how you'd like to see it take shape.