What great advice! So many of our colleagues try to build their practice by trying many different initiatives at once. “I'll start a group practice, build a niche in eating disorders and hire a biofeedback clinician, while I write a book and hire a marketing consultant.”

Chasing rabbits depletes our focus and energy. And, the rabbits win.

Instead, do the following...

  • Build a business plan. Determine your practice initiatives for the short-term being sure to incorporate a financial analysis of what you are considering
  • Choose your current short-term goal and pursue it with persistent drive and intensity.
  • Don't get distracted into trying to accomplish too much at once. Stay focused on your priorities.
  • Follow through on one goal before going on to the next. Often we actually accomplish less when we try to multi-task.