Jun 24, 2014 | Advertising, Web content
Have you been procrastinating on putting up your first website? Getting started is the hardest part. There are several decisions to be made, and it's common to get stuck at any or all of them. But remember this: A mediocre website is better than no website....
Jun 14, 2014 | Advertising, Business matters, Marketing
Most of us know enough not to respond to emails that urge us to click a link to update our online profiles at our bank, credit card, or other money-related accounts. But we are still vulnerable to falling for scams that appeal to our vanity. For example: 1. Offers of...
May 28, 2014 | Advertising, Marketing
Recently a colleague complained that despite her efforts at networking and marketing, she was not getting many new referrals. "It's frustrating," she sighed. "I've gone to networking events and passed out my business card. I've done presentations for community groups...
May 14, 2014 | Marketing, therapy
How do your patients or clients find you? If you are doing a good job of marketing your practice, people will find you through various routes, both online and offline. One of the most effective is via word of mouth. Word-of-mouth referrals are personal...
Apr 23, 2014 | Business matters, Marketing
In order to have your own website or blog where you control all aspects of design and content, you'll need to purchase a domain name, such as mypractice.com. Buy your domain name at a registrar such as Godaddy and others listed here. All domain registrars use the same...
