Mar 2, 2024 | Marketing, Niches, Practice development, Professional development
One path to a thriving mental health practice is to limit your focus to a specific group of people (niche) or to a specific type of problem or treatment (specialty), and to refer other folks out.It may seem counter-intuitive that turning away referrals can contribute...
May 20, 2023 | Business matters, Marketing, Niches, Practice development
One way to be viewed as an expert is to specialize in helping particular types of people - in other words, a niche. People can be differentiated by various characteristics. For example: Demographics - People of a specific age range, occupation type, marital status,...
May 10, 2023 | Marketing, Public education
May is Mental Health Awareness Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health...
Feb 18, 2023 | Marketing, Presentations, Public education, Public speaking, Research, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
Oct 29, 2022 | Marketing, Networking
When people ask, “What do you do for a living?” how do you answer? If you simply reply, “I’m a psychologist” or "I'm a therapist," you’re missing a valuable opportunity to market yourself and increase referrals. Next time you introduce yourself to someone, be...
Oct 8, 2022 | Marketing, Presentations, Public speaking, Web content, Writing
Halloween is not typically associated with mental health issues. Nobody talks about "Halloween blues," or family conflicts around Halloween. Nevertheless, as Halloween is observed in most communities, this is a great time for you to line up interviews with local news...
