How To Find High-Quality Videos on Psychological Topics

Nov 17, 2012 | Ideas, Research

Watching videos on psychological topics is a great way to educate yourself and your clients. But it's getting harder to find quality video among the billions of files currently online. If you know what you're looking for, you can use a general search engine like...

What’s Your Unique Selling Proposition?

Oct 28, 2012 | Marketing

Most mental health professionals would not use the word "sell" or "selling" when describing their practices. But if you're in private practice, you are a business person. And what you're selling is your professional service. If you want to stand out among your...

2 cool research tools

Oct 7, 2012 | Research

Most search engines serve up search results in a list, one result below the other. A few, like Yippy, cluster the results into subtopics, but they're still linear and usually unrelated to one another. Here are 2 interesting search tools that present your results in...

What we can learn from Apple’s marketing strategy

Sep 22, 2012 | Advertising, Marketing

Unless you were off the grid last week, you know that Apple launched its new iPhone. You can't do much more with the new model than the previous one. And bigger screens have been around for a couple of years now. So why the big hoopla? To paraphrase a cliche, it's the...