Sep 22, 2012 | Advertising, Marketing
Unless you were off the grid last week, you know that Apple launched its new iPhone. You can't do much more with the new model than the previous one. And bigger screens have been around for a couple of years now. So why the big hoopla? To paraphrase a cliche, it's the...
May 12, 2012 | Advertising, Business matters, Marketing
I just received an email from an online directory of psychologists, offering me a free listing for six months. After that, the fee will be $89 per year. Compared to the PsychologyToday directory, which charges $29.99 per month, that sounds like a pretty good deal. Or...
