Sep 16, 2014 | Marketing, Networking
Getting established professionally in a new community can be daunting. From the outside, it may seem that all the physicians, attorneys, agencies and other gate keepers have long-standing referral relationships with other mental health professionals, and that you...
Sep 1, 2014 | Marketing, Public education
One of the best ways to become known as an expert in your field is through public education. It's non-intrusive. Most people won't feel like they're being solicited. And through public education you can raise awareness of how mental health professionals can help...
Aug 6, 2014 | Advertising, Marketing
Are you listed in Google My Business (formerly Google Places for Business)? If not, you're missing an opportunity to be found when someone searches for a mental health professional in your geographical area. Most local searches on Google display a map at or near the...
Jun 14, 2014 | Advertising, Business matters, Marketing
Most of us know enough not to respond to emails that urge us to click a link to update our online profiles at our bank, credit card, or other money-related accounts. But we are still vulnerable to falling for scams that appeal to our vanity. For example: 1. Offers of...
May 28, 2014 | Advertising, Marketing
Recently a colleague complained that despite her efforts at networking and marketing, she was not getting many new referrals. "It's frustrating," she sighed. "I've gone to networking events and passed out my business card. I've done presentations for community groups...
May 14, 2014 | Marketing, therapy
How do your patients or clients find you? If you are doing a good job of marketing your practice, people will find you through various routes, both online and offline. One of the most effective is via word of mouth. Word-of-mouth referrals are personal...
