Feb 2, 2019 | Advertising, Blogging, Business matters, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
Jan 2, 2019 | Business matters, Critical thinking, Practice development
If you are considering a career in private practice, or if you’re already in practice and want to make it more satisfying and prosperous, it’s essential that you apply sound, ethical business principles and techniques. Although graduate school prepared you well for...
Dec 23, 2018 | Business matters, Office procedures
If you lease office space, you've probably experienced the anxiety of coming up with the rent every month, regardless of whether you see 100 clients or 20. Some clinicians offset this major expense by subletting their space when they're not using it - e.g., an evening...
Nov 11, 2018 | Business matters, Practice development
As mental health professionals in private practice, we have a double job – doing great clinical work, while at the same time taking care of business matters. For our clinical role, we have had extensive education and training, and we continue to improve with...
Aug 19, 2018 | Business matters, Ethics, therapy
Recently, after complaints from several of its members, the American Psychological Association abruptly canceled advertising from a web-based therapy platform, TalkSpace. Psychologist Todd Essig, Ph.D. has written several articles (the latest is here) critical of the...
May 18, 2018 | Advertising, Business matters, Marketing, Networking
Are business cards still necessary? When people want to contact us, most will look us up online or check their electronic address book. It's true that business cards (and the Rolodexes to house them in) are no longer the best way to organize contact information....
